These are the silver winners of the Effie Awards Switzerland 2020

The ten bronze winners were already presented in May. Now it continues with silver: Bank Cler is among the winners in two categories. Graubünden Ferien can follow up on a bronze Effie in the Content Marketing category.

UBS: "UBS Kids Cup" (Category: Brand Experience & Partnerships) 

With the UBS Kids Cup, UBS is positioning itself with a great deal of tact among families with kids, mastering the delicate balancing act between marketing, sports, local municipal authorities and school administrations. The UBS Kids Cup is designed to give all 7- to 15-year-olds access to athletics and to ensure the systematic promotion of young athletics talent.

A sustainable marketing initiative, live communications, a world-class partnership, a national event series, corporate volunteering and 360-degree marketing networking were used to get families and children excited about the sport of athletics.

In numbers: 8 times in a row the participant record was broken, +9% more participations in the last two years. In 2019, the 1 millionth participant start was also celebrated, a 12% Consideration increase among UBS non-clients was recorded. The results are also convincing from a sporting point of view. Thanks to the UBS Kids Cup young stars, Swiss Athletics celebrated the most successful U21/U23 European Championships so far in terms of sport, with 9 medals, and achieved an increase of 128% in new licenses for the U18 girls' athletics.

• Client: UBS Switzerland
• Lead Agency: Weltklasse Zurich
• Other agencies / companies: Ringier, Admeira, Yoveo, Habegger, Publicis Kuble, Zenith

Grisons: "Home of Trails" (Category: Content Marketing) 

After the bronze Effie in the category "Highlight", Graubünden Ferien now wins another silver award for the campaign "Home of Trails" - this time in the category "Content Marketing".

The campaign put Graubünden as an unknown bike region worldwide on the radar of the biker community, a very hard-to-reach target group. With an integrated branded content campaign, attention was attracted worldwide and Graubünden was catapulted from the shadows of globally known bike regions to the top of Facebook feeds.

4.8 million views of the video, 1295 social posts about the campaign, 20,525 shares of the campaign, search hits increased by 96% nationwide and 29% worldwide, 59525 hot leads (measured in clicks on the offers) and 53% increase in revenue from Biketicket 2 ride sales.

• Client: Grisons
• Lead Agency: Jung von Matt/Limmat
• Other agencies / companies: Rasoulution GmbH / Cutmedia

Bank Cler: "Zak - Banking only needs a smartphone." (Category: New New & Media Performance) 

The launch campaign for Bank Cler's mobile banking tool Zak won two silver Effie Awards. The results were convincing in both the "New New" and "Media Performance" categories.

Bank Cler launched Zak, Switzerland's first true mobile banking service. The challenge: Swiss bank customers are extremely lazy about switching. Zak was completely unknown as a new product, and the only way to become a Zak customer was to download the app. Therefore, efficient communication was central to success. The campaign positioned Zak as an everyday tool of the smartphone age and - together with the product - continuously evolved. The agile marketing process, based on constant testing and optimization, created the potential that the communication successfully exploited: with over 30,000 customers just two years after launch, the campaign exceeded all expectations.

• Client: Bank Cler
• Lead Agency: Home Zurich
• Other agencies: phd Media Switzerland

Edelweiss: "Been there. Done that." (Category: Brand Image) 

To transform itself from a charter airline to a true travel brand, Edelweiss needs to move away from sales communications and bring its brand positioning to life for diverse target groups. The solution: the travel battle cry "Been there. Done that." forms the central idea of the campaign, which is staged as a multifaceted inspiration catalog.

Target-group-specific design and control of the measures enable communication tailored to individual travel motives, which guarantees a high level of involvement from classic channels to live com and the AR app. The result is that Edelweiss becomes the brand for vacations.

• Client: Edelweiss Air Switzerland
• Lead Agency: Thjnk Zurich
• Other agency: Mediaschneider