Eye-catching witnesses of the present
Poster art Publicis won gold at APG's first Swiss Poster Award.
Poster art Publicis won gold at APG's first Swiss Poster Award.
"A great start", reports the Allgemeine Plakatgesellschaft APG on its first Swiss Poster Award. The jury had to evaluate 432 works in the newly created poster competition. The main prize, spanning all categories, in the form of the first "Swiss Poster Award", went to APG's in-house agency Publicis. The award went to their pill set for the charity organization The Global Fund. This poster was also awarded gold in the Public Service category. The awards were presented at the APG Poster Night in Zurich's Maag Event Hall, where a total of eighteen posters were nominated in the three categories Commercial, Culture and Public Service. The jury was made up of eleven experts under the chairmanship of Fredy Collioud. The most important criteria for the evaluation were: "Does the design do justice to the poster medium?", "Is it new, different and surprising?", "Does the message contain an idea?"
Since 1941, the APG has financed and organized the poster awards under the patronage of the Federal Department of Home Affairs (FDHA). After a "creative break" in 2000 and 2001, the competition was held again in 2002 and 2003 under the patronage of the FDHA, before the Swiss Poster Award was launched with new regulations and without the involvement of the Confederation.
The new exhibition will focus more than ever on commercial posters in the advertising industry. "Posters bear witness to the times and are therefore subject to change, as are the expectations of the advertising industry when it comes to assessing posters as part of commercial communication," says Christian Kauter, Head of APG. At the Poster Night, jury president Collioud expressed the hope that the new award had laid the foundation for better participation in the competition.
Witnesses of the timesSince 1941, APG has been promoting the design quality of posters with a competition. A book contains 1300 posters that were awarded prizes up to 1990. www.apg.ch
The juryFredy Collioud, President, Daniel Comte, Remy Fabrikant, K. Domenic Geissbühler, Markus Gut, Tobias Trevisan, Wendelin Hess, Danielle Lanz, Dominique von Matt, Roger Möschler, Martin Spillmann.
The jury's reasons for goldIn the "Commercial" category, the jury crowned SBB with gold for "the courage of uncompromising simplicity". It praised the generous, high-quality photography full of stories and emotion, "and without competition or special offers".
In the "Public Service" category, the pills from the Publicis creation with their "unerring declaration of war" on Aids, tuberculosis and malaria were a hit. "Advertising without pitying images and without a well-intentioned appeal to morality". A strong idea that communicates at lightning speed.
In the "Culture" category, the purist design in the "Souvenir train/Berlin" theme was convincing. Less is more. What remains is the memory of the landmarks of two cities.
The winnersOf the eighteen nominated posters, the jury awarded the following prizes
three in each category with gold, silver and bronze.
Commercial Gold Swiss Federal Railways (Jung von Matt/Limmat, Zurich)Culture Gold Souvenir Zug/Berlin (DNS-Transport, Zug)
Public Service Gold + Swiss Poster Award The Global Fund (Publicis, Zurich) Silver Terre des hommes (Publicis, Zurich)
Bronze Zürich Multimobil (Wyler Werbung, Zürich)Silver Verkehrsbetriebe Zürich (Ruf Lanz, Zürich)
Bronze SUVA (Ruf Lanz, Zurich)Silver
Brückenschlag 04 (Lucerne School of Design)
Bronze Schauspielhaus Zurich (Publicis, Zurich)Andreas Panzeri
"A great start", reports the Allgemeine Plakatgesellschaft APG on its first Swiss Poster Award. The jury had to evaluate 432 works in the newly created poster competition. The main prize, spanning all categories, in the form of the first "Swiss Poster Award", went to APG's in-house agency Publicis. The award went to their pill set for the charity organization The Global Fund. This poster was also awarded gold in the Public Service category. The awards were presented at the APG Poster Night in Zurich's Maag Event Hall, where a total of eighteen posters were nominated in the three categories Commercial, Culture and Public Service. The jury was made up of eleven experts under the chairmanship of Fredy Collioud. The most important criteria for the evaluation were: "Does the design do justice to the poster medium?", "Is it new, different and surprising?", "Does the message contain an idea?"
Since 1941, the APG has financed and organized the poster awards under the patronage of the Federal Department of Home Affairs (FDHA). After a "creative break" in 2000 and 2001, the competition was held again in 2002 and 2003 under the patronage of the FDHA, before the Swiss Poster Award was launched with new regulations and without the involvement of the Confederation.
The new exhibition will focus more than ever on commercial posters in the advertising industry. "Posters bear witness to the times and are therefore subject to change, as are the expectations of the advertising industry when it comes to assessing posters as part of commercial communication," says Christian Kauter, Head of APG. At the Poster Night, jury president Collioud expressed the hope that the new award had laid the foundation for better participation in the competition.
Witnesses of the timesSince 1941, APG has been promoting the design quality of posters with a competition. A book contains 1300 posters that were awarded prizes up to 1990. www.apg.ch
The juryFredy Collioud, President, Daniel Comte, Remy Fabrikant, K. Domenic Geissbühler, Markus Gut, Tobias Trevisan, Wendelin Hess, Danielle Lanz, Dominique von Matt, Roger Möschler, Martin Spillmann.
The jury's reasons for goldIn the "Commercial" category, the jury crowned SBB with gold for "the courage of uncompromising simplicity". It praised the generous, high-quality photography full of stories and emotion, "and without competition or special offers".
In the "Public Service" category, the pills from the Publicis creation with their "unerring declaration of war" on Aids, tuberculosis and malaria were a hit. "Advertising without pitying images and without a well-intentioned appeal to morality". A strong idea that communicates at lightning speed.
In the "Culture" category, the purist design in the "Souvenir train/Berlin" theme was convincing. Less is more. What remains is the memory of the landmarks of two cities.
The winnersOf the eighteen nominated posters, the jury awarded the following prizes
three in each category with gold, silver and bronze.
Commercial Gold Swiss Federal Railways (Jung von Matt/Limmat, Zurich)Culture Gold Souvenir Zug/Berlin (DNS-Transport, Zug)
Public Service Gold + Swiss Poster Award The Global Fund (Publicis, Zurich) Silver Terre des hommes (Publicis, Zurich)
Bronze Zürich Multimobil (Wyler Werbung, Zürich)Silver Verkehrsbetriebe Zürich (Ruf Lanz, Zürich)
Bronze SUVA (Ruf Lanz, Zurich)Silver
Brückenschlag 04 (Lucerne School of Design)
Bronze Schauspielhaus Zurich (Publicis, Zurich)Andreas Panzeri
