Collection campaign and striking help for youth problems
Contemporary problem situations of children and young people are visualized in the current campaign for Pro Juventute. It was realized by the communications agency Effac. Bullying, computer addiction or sex are staged at the scene of their occurrence using a catchy visual language. The question raised in each case, as a direct address to the observer, is resolved by the claim "There for you!".

Educational streetcar rides
Christinger Partner gets engineering services rolling. Most of the time, these inventors and technology specialists only work in the shadows. To make the day-to-day work of their achievements visible for once, a new special streetcar is now traveling through Zurich. The engineering streetcar covers the five themes of construction, mobility, energy, environment and water.

Goodbye garlic, it hurts to stink
Anyone who regularly travels by streetcar knows what I'm talking about: the smell sometimes hurts. Whether it's sweat, perfume, garlic, onions or alcohol - smells can be a criminal offense. Smelling other people is unpleasant, and being smelled by others is just as unpleasant. It's really nasty to have to hold your breath after eating delicious pasta so that the person sitting next to you doesn't have to get off at the hospital. It's also nasty to wave a heavy, colorful flag in front of you after a boozy evening. The St. Sin company is now helping out of this predicament. At Suisse Emex 2009, it handed out gummy bears to combat garlic plumes and grape sugar sweets to combat alcohol plumes. The products have been scientifically tested. At last we can go home with a clear conscience with various flags. On the streetcar, of course! A prankster who thinks evil of it.

Switzerland you can fold yourself
Since mid-August, around 100 newspaper and magazine titles have been featuring four new "can only have one" advertisements: "Die Fibel", "Kurz und bündig", "Globi" and "Schweizer Brauchtum" with folding instructions. If you follow the instructions, the half-page or full-page advertisement becomes a handy booklet in Reclam format that promotes the power of advertisements. The idea came from Silvio Seiler, Wegelin & Co. private bankers. He won the competition organized by the Swiss Press Association at the beginning of the year. Together with the five subjects of the other winning team, the association is advertising with nine advertisement subjects in different sizes and languages until the end of the year.

Card greetings from all over the world
Traveler's checks will soon be history. The future belongs to the Travel Cash card. With this plastic money from Swiss Bankers, you can travel and go on vacation safely - anywhere in the world. That's why Contexta and atfront are sending visitors to the www.travelcash.ch website on a virtual trip around the world. The aim of the online game is to travel around the world with the balance on a Travel Cash card. Stage by stage, players answer questions from all over the world and discover further advantages of the practical card. If you get everything right, you can of course win a card with a nice balance.

Don't wait any longer, man
Special beers for friends and connoisseurs are brewer Martin Wartmann's answer to the monotony of canned beers. "We're joining in with a special advertisement," says Hesskiss. A "Schtange hell" was yesterday. Today, you can enjoy Wartmann's exclusive series with the numbers 1, 2, 3 and 4, beers "which are not brewed to the taste of Mr. and Mrs. Everyman", the agency has tested.

Advertising baron on stage
Rolando Baron likes to be unusual. In order to present not only his new agency Büro Baron to potential clients, but also his ideas for unadorned and captivating advertising, the art history graduate, copywriter and concept developer took to the stage at the Quartierkino Riffraff for a week - for a live spot between advertising and the start of a movie. Baron's idea: to use his own brand to show what a skillful corporate image looks like. "A company has to stand up and simply say what it is all about, even without colorful images," Baron pointed out shortly before the start of the film. At a time when various bubbles are bursting, Baron is making a name for himself with authentic communication. So far, it has mainly been advertisers and the media who have jumped on his bandwagon. However, Baron firmly believes that clients will soon also want to use his help to get their brands talked about.

It's not just for the bedroom
Advertising is everywhere - now also on planes, in tents, on sailing boats and next to your bed. From next week, the new subjects of the "Only an advertisement can do that" campaign will catch the eye everywhere. The idea for the image campaign of the Swiss Press Association came from Bettina Klossner and Laurie Morard. At the beginning of the year, they won the competition in which the association selects the best advertising ideas from young creative talents every year. The campaign runs until the end of August.

Bernese cultural export
The Bern-based advertising and communications agency Wapico has won the mandate of the Théâtre de la Cité Internationale Paris in a competition. Despite the prestigious international competition, the Swiss company came out on top. The first posters have now been put up and a cross-media campaign is also promoting the newly launched theater. Further work by Wapico can be found at theatredelacite.com.

Media strategy of the newspaper abusers
The shamelessness knows no bounds when notgigger media agencies force the underperforming newspapers more and more every day to allow even the most transverse brain excretions of creative people to penetrate their pages. We are young and need the money, is the excuse. But the fact that this kind of prostitution also leaves its mark at some point was revealed to the reader last Friday with a Blick am Abend. "Masturbation at half price" was more or less advertised here. The sender of this sexual harassment was SBB. Perhaps this placement was not meant as creative advertising at all, but simply as revenge. The commuter newspapers litter the trains. In return, SBB makes a mess of the layout. The text is punched out, the photo is deleted ... Long live freedom of advertising - because it perhaps still guarantees us at least a little of the former freedom of the press. (pan)

The designers from Langstrasse
The design and fashion event "Kreislauf 4 + 5" will take place for the third time on the weekend of May 9 and 10. Together, over 70 designers, studio and store owners will be drawing attention to themselves around Langstrasse. Part of the project is an illustrated guide that provides comprehensive information about the design scene in Zurich's districts 4 and 5. Many creative people do not have their domicile in a central pedestrian location, but in areas with lower rents. Designers appreciate the multicultural Langstrasse district and find it inspiring.

Natural gas for more climate protection
Following its successful launch last year, the new campaign for natural gas is entering its second round. And once again emphasizes the ecological and economic advantages of natural gas. There are two levels of communication: Broadcast with TV commercials, ads and RailPosters, and narrowcast with banners and small ads for investors that are placed in the real estate sections of newspapers. Publicity reports in interview form are also an important element. The budget is managed by Matter & Gretener.

Heaven can wait
Anyone who has ever witnessed a serious car accident will not forget these images in a hurry. This is precisely the effect that Rega's new advertising film aims to achieve. Pius Walker's agency shows us precisely this situation through the unusually gripping perspective of a young boy. For 90 seconds, we fear for the life of a girl in the movie theater with him. The film is accompanied by the gentle sounds of Jonas Bjerre. The film was directed by Martin de Thurah for Academy London. The appeal: "One in twelve people will need Rega at least once in their lives."

Two points of view
The new WOZ advertising campaign shows major personalities on the world stage from the perspectives of opposing interest groups. These naturally have very different points of view. The newspaper's claim puts it in a nutshell: "Have your own opinion." The creative team at Spillmann Felser Leo Burnett used an optical trick to make a portrait look completely different depending on the viewpoint. When it comes to faces, people are primarily guided by the shape of the eyelids and lips. If I turn the lips and eyes of an upside-down portrait, the human eye cannot see this flaw. Only when the picture is rotated again does the mistake become visible. In this way, the same image can suddenly appear completely different. For example, from the perspective of American banks and from the perspective of Swiss banks.

Many ideas at a glance
Issue 46 of the Yearbook of Advertising has just been delivered. The standard work in the German-speaking media and communications industry documents the best ideas submitted annually by more than 300 agencies with over 1,000 entries in the competition for the Silver Megaphone. The yearbook now contains over 800 pages of detailed portraits of all shortlisted entries and winners of the competition. It also includes the winning agencies, such as Rod as the best newcomer from Switzerland. The book from Econ Verlag can be ordered via www.jdw.de be ordered.

Creativitis
Hot airitis, anonymitis, chatteritis: almost everyone who has ever dealt with an insurance advisor is familiar with these diseases. But protection against this is simple: switch to ÖKK. Here, private and business customers alike will find serious and committed advice "that deserves its name", say the advertisers at the Y&R Group. The ÖKK-Club magazine, which is published four times a year, reveals what you can do to combat slothitis.

Dream castle
Anyone who would like to own a historic castle, a wonderful palace or an impressive ship can now make their dream come true. "Become a castle owner with 5 francs" is the promise of a campaign created by Euro RSCG Zurich for Pro Patria. The foundation, which was established 100 years ago, is committed to preserving Switzerland's most beautiful cultural assets and landscapes. According to Euro RSCG, "anyone can become a symbolic co-owner" of these unique cultural objects with a donation of 5 francs or more. The campaign is broadly based with print, TV and radio. The basis of the communication is formed by the impressively photographed cultural objects throughout Switzerland. In just 20 seconds, the commercials tell the story of how people act as "co-owners" of a castle in everyday life. To the surprise of those around them, they appear as ladies-in-waiting, knights or princes.

You should have been born in 1993
Maxomedia has realized a cross-media campaign for SBB that draws the attention of teenagers born in 1993 to the Half-Fare travelcard. 16-year-olds need this to be able to continue using public transport at half price. The young people are informed of a special offer via mailing one month before their important birthday: The half-price season ticket costs only 93 instead of 150 francs. Anyone who buys a travelcard will receive a discounted T-shirt with "93" written on it online. Young people can actively engage with their mobility needs at www.gleis7.ch/16. Testimonial videos show why other young people have bought a subscription. Social ads on Facebook inform all 15- and 16-year-olds about the offer.

Benign virus
Médecins Sans Frontières is launching the viral campaign offensive "I have MSF" in collaboration with the Zurich agency Rod Kommunikation. With the idea "Commitment is contagious", the Nobel Prize-winning organization wants to show people how easy it is to get involved with Médecins Sans Frontières - be it with money, time or talent. The campaign aims to get by without paid advertising space. Public figures are therefore invited to wear a T-shirt when they make an appearance for the site www.i-have-msf.ch.

Hot nights
Oswald Siegfried Werbeagentur designed a flyer for Basel City Beach inviting people to the morning prank party. The night before the carnival began at four o'clock in the morning, the Waggis, Pfeiffer and drummers were able to warm up for the three most beautiful days of the year at the hottest place in the city on the Rhine.

The wrong film producer can be really expensive
Just four hours after the start of the trial, the Munich Regional Court sentenced the "ex-lover" Helg Sgarbi to six years in prison. At the start of the trial, the elegant Mr. Sgarbi had confessed to seducing Klatten and three other rich women, defrauding them of millions of euros and blackmailing them with sex videos. Ruf Lanz made surprising use of the affair for Condor Films. Under the image of a blackmail video is the laconic resolution: "The wrong film producer can cost you dearly." It is clear that Condor Films is not a cheap partner, but the right one.

V for Victory
With 25 of the world's best young football players and athletes, including Didier Drogba, Rafael Nadal and Cesc Fabregas, Nike has developed a campaign that captures the rebellious attitude of these exceptional young athletes towards the challenge - symbolized by the world-famous V-sign. V stands for Victory - and this campaign looks at the feeling of victory from the perspective of athletes who stand for victory and success and accept every challenge. Valon Behrami has joined the team of the new international campaign for Switzerland.

Hot jackets for cold days
Winter doesn't want to stop. So there's plenty of time for the ski jackets from the new KJUS collection. The agency WVC Communications AG ASW from Bubikon is currently promoting the warm outfits in black and white with advertisements in magazines and special interest titles. Sometimes it's also fun when things are going downhill ...

Curious calendar art
Reinhardt Druck Basel won silver for the Street Art NYC calendar at the largest international calendar show in 2009 in Stuttgart with over 1500 works submitted. The two photo artists Daniel & Geo Fuchs have already made a name for themselves at solo and group exhibitions and art fairs worldwide. For the 2009 calendar, they collaborated with Basel designer Hermann Joos. The result was a variety of quirky motifs created during their forays through New York's fast-paced streets and alleyways, which are strongly reminiscent of the underground scene. The designer was inspired by the creative, abstract style of graffiti artists. He was particularly taken with the multi-layered messages hidden behind the works of art.

Sticky lipstick
It's already 40 years old - the Pritt Stick from Henkel. In 1969, it was the first adhesive in the handy stick form to be launched on the market. Today, it is an indispensable part of many offices and households in 121 countries. Pritt has even been on an expedition into space. Incidentally, the glue owes its practical shape to lipstick.

Successful fight against cholesterol
Emmi and TBWA\Health successfully implemented the Emmi Benecol "Celebrity Ambassadors" campaign in 2008 with Beat Schlatter and Denise Biellmann as testimonials. The response rate to the campaign mailing was around 24 percent. This year's Benecol communication is now being pushed primarily around pharmacies in order to link awareness-raising with screening. Beat Schlatter and Denise Biellmann remain ambassadors.

High voltage on the roof
Radio 24's tramp posters are a real Zurich classic. The new concept, launched at the beginning of 2009, comes from the creative kitchen of the Hochspannung advertising agency. Headlines are used to advertise the program focuses of Switzerland's oldest private radio station, with banners such as: "I Will Survive and news on the state of our economy" or "West End Girls and everything about the new western bypass". In other words: music to go with explosive information.

Swedish delicacies
The Oswald Siegfried advertising agency has created a mailing for its client Grosspeter's Swedish car brand Saab that invites customers to change their tires in an unusual way: The attraction is a Swedish buffet. The yellow stripes of the Swedish national flag are depicted on the invitation with tire tracks.

New wine brand
Villa Visconti's fine wines are designed to convey the Italian way of life and send the palate on a journey of pleasure to Italy. Villa Visconti is strongly oriented towards the international market. Accordingly, Vizner Borel designed the overall appearance to be locally authentic. From CI/CD, packaging and key visuals to the website.

Crime scene Zurich
"CSI", "Criminal Minds", "Criminel Intend": 3+ is the TV channel with the most crime series. In order to push this special offer, the young television station relied on an unusual installation. A crime scene was constructed at various locations in Zurich. However, there was no corpse behind the screen, but a TV set showing US crime. Detectives discovered that the Publicis subsidiary Fast Track was behind the action.

Expert knowledge for Eastern Europe
All the important facts at a glance: With the Direct Marketing Passport Eastern Europe, Swiss Post International has published a handy primer for doing business with the East. On 160 pages, the book offers specialist knowledge on direct marketing in the print sector and on mail order for Poland, the Czech Republic, Slovakia, Hungary, Slovenia and Russia. In addition to over 80 graphics, it also contains useful links and addresses as well as in-depth analyses of market opportunities. The passport can be ordered free of charge at www.swisspost.com/dm-pass.

Fashion for the crisis
Style that everyone can afford: The Swiss company Thatsuits produces high-quality tailored suits at affordable prices. Fine tailored clothing is therefore no longer reserved for the highest income brackets. Garbage collector, car mechanic, deep-sea fisherman: for the AY&R campaign, suits were tailored to suit classic working-class professions. Because everyone cuts a good figure in a tailored suit from Thatsuits. The motifs are used regionally as posters, advertisements, sales displays, hanging boxes, flyers and for PR purposes.

Big step
Werbeanstalt Schweiz has realized the first work for its new client from Germany - Sandoz International. The visual, which will be used on advertisements and brochures in English and German, unmistakably emphasizes the fact that Sandoz is a pioneer and trailblazer of biosimilars. The self-confident headline "A small step for us, but a big one for mankind" fits the image and is reminiscent of the words of Neil Armstrong in 1969. Biosimilars are so-called follow-on preparations of existing biopharmaceuticals, the importance of which is increasing worldwide: Currently, more than a third of all drugs in development are biotechnology-based.

Freelancer portal now with marketplace
According to Managing Director Monica Miraldi, more than 80 percent of the 40 or so advertisers represented on Freelancerportal.ch have already received specific job inquiries - and have therefore more than recouped their annual fee. Anyone who registers for a year by the end of January will receive the first two months free of charge. The portal, which is also supported by Werbewoche, now features a marketplace. This can be used to search for and find rooms, furniture or other items. In addition, the previous offer of a full portrait with CV, agenda and examples of work, which is of particular interest to creative professionals, is now being supplemented with a light version. This is particularly suitable for freelancers who cannot or do not want to present their work - such as consultants. A year's presence costs 350 francs.

Traceless shopping
Consumers have power. And consumers bear responsibility. Each of their purchasing decisions has consequences for people, animals and nature: those who fill their shopping baskets in a sustainable and environmentally conscious way are doing good. Those who store thoughtlessly can leave deep footprints. But how do you consume well? How do you shop sustainably? The best way is to shop at Coop, according to the message from Krieg, Schlupp, Bürge/Springer & Jacoby. Coop has been committed to sustainability, ecology and ethics for many years, as the new campaign reminds us once again. With a total of four motifs, it has been appearing in all Sunday newspapers as well as in the daily and weekly press since December.

Red, Hot and Stylish
Now in its fourth edition, Absolut Vodka is dressing its bottles with a new gift sleeve for the winter. This year, the bottles are decorated with 3238 shimmering sequins in red. A zipper on the back ensures that the vodka can still be drunk. Absolut Masquerade is available in 76 countries around the world, and the limited-edition shiners can also be found in selected supermarkets in Switzerland.

Naked and hot
In the fall, Annemarie Wildeisen will of course be back at the stove, conjuring up hearty, wild and fiery dishes for the 338,000 readers of Kochen im Oktoberheft. The October and November issues are heralded by four more informative ads from Reinhold's expert kitchen. The bloodied pheasant for the game motif was kindly provided by the Bianchi company. "It tasted delicious," says Reini Weber.

From the plane to bed
Thanks to a guerrilla idea by Matter & Gretener, the new Radisson SAS Hotel, Zurich Airport, is in the right place at the right time with the right message. Because when international business travelers read the signs held out to them by pick-up men after landing in Zurich, they will also find those of the new Radisson SAS among them. However, they do not bear the name of a business traveler, as is usually the case. But why it's better to make a reservation at the new Radisson SAS next time. The fact that the signs are held by pretty ladies naturally attracts special attention.

More fun in the Mini
The Lowe advertising agency, part of the Draftfcb/Lowe Group, has been commissioned by Mini to develop an activating opening campaign to mark the inauguration of the new Mini Center in Wetzikon. With the new center, the retail partner E. Schläpfer is increasing its sales area many times over. And the driving pleasure of its customers at the same time, as the Lowe agency shows via mega posters, billboards, radio spots and advertisements. Particularly mini are also flap mailings visible at mailboxes. The subjects with the roller coaster promise: Where there's mini, there's big fun.

One last message before takeoff
When the passengers Geddjur Karätsiggst and Graitoffers Adsiggst are paged at the airport, this may bring Sixt new customers. However, these are not the two missing passengers with the ominous names. What can be heard during the announcement sounds like "Get your Car at Sixt" and "Great offers at Sixt". The advertisement for the car rental company could be seen and heard at Stuttgart Airport in January in a guerrilla campaign by the Jung von Matt/Neckar agency. Now the idea has been awarded gold in the "Switched Campaigns" category at the Airport Media Award in Munich. The competition is organized annually by the Airport Media initiative to select the best airport advertising. Bronze went to Switzerland for a light installation. It was used by the McKinivan Moos agency in Cham to promote Credit Suisse's sponsorship of the New York Philharmonic Orchestra. The winner of free campaigns was "Heavenly Air on Earth" (pictured above) for Airwell air conditioning systems. Agency is Thinknewgroup Munich.

When flying is even more beautiful
Swiss flies x times a day from Germany to Switzerland, and quite cheaply too. From Hamburg, Berlin, Hanover and Stuttgart.
The Zurich agency Publicis has created a campaign to promote these flights, which is now appearing in Germany. It consists of advertisements, posters and radio spots. Firstly, the campaign focuses on the large number of connections: there are so many every day that you can skip a flight and take the next one. And secondly, the campaign also highlights Swiss's low prices.

Deadly campaign for the Lung League
Werbeanstalt Schweiz AG is currently launching a campaign for the Zurich Lung League to raise awareness of the incurable lung disease COPD. The campaign uses provocative images to shake people up and show that COPD is a - fatal - widespread disease.
Everyone makes the front page
The campaign is as ingenious as it is popular: Ikea Switzerland is once again inviting the members of its Ikea Family to a unique photo shoot: anyone who would like to own an individual catalog and be featured on the cover can now have their picture taken by professional photographers in the furniture stores in the replica backdrop of the cover. A short time later, the catalog will be available with your own cover photo. The campaign is being promoted and realized by Unikat and Photopress.

Butter bitten off poster sites
After Floralp demonstrated its popularity with croissants and plaited bread in the spring, a new wave of posters now shows that people can't resist Switzerland's most popular butter either. The advertising agency responsible, Spillmann Felser Leo Burnett, has developed a corresponding motif as part of the existing campaign, which shows in an unmistakable way how well Floralp is received. So good, in fact, that people leave everything without the preferred butter behind.

Neapolitan company founder
With its 110 part-time and full-time employees, "Real Clean" spruces up businesses of all kinds. The company was founded by Toni Romano. The boss of Real Clean was born in Naples - and later emigrated to Switzerland to ensure cleanliness here. Ruf Lanz has taken this as an opportunity for the first image campaign for "Real Clean". The three subjects cheekily allude to the unresolved problem of dirt in Naples. True to the motto: since Real Clean boss Toni Romano emigrated to Switzerland, Naples is simply no longer the same.