A wealth of allusions
Ruf Lanz runs a pointed ad campaign for the Zurich-based private bank Lienhardt & Partner.
Security comes before quick returns. Discerning clients have been able to rely on this business philosophy at the Zurich-based private bank Lienhardt & Partner since 1868. The bank does not engage in speculative proprietary trading. It does not offer its own products and thus avoids conflicts of interest with its clients. Lienhardt & Partner has never sold structured products. And the private bank conducts its mortgage business exclusively in Switzerland.
For these reasons, Lienhardt & Partner is in excellent health even in the international financial crisis. 2008 saw another record result in succession, with net profit increasing by 2.2 percent.
To attract the attention of more potential customers, Lienhardt & Partner is now investing in an advertising campaign for the first time. Ruf Lanz convinced the client with a comprehensive presentation of ideas, from which a pointed text campaign was ultimately selected. This gets to the heart of the bank's advantages - and is not stingy with almost cabaret allusions.
In the first phase, five different subjects will be used, which will appear full-page in the NZZ and Bilanz. In addition, posters on Paradeplatz caused a stir with the customized message: "The showplace for secure asset management is above Bellevue." This is because Lienhard & Partner is based at Rämistrasse 23.
At Ruf Lanz, where the budget for the Coop Bank is also in the vault, analysts see no conflict of interest in this portfolio expansion with private advertising.
Andreas Panzeri
For these reasons, Lienhardt & Partner is in excellent health even in the international financial crisis. 2008 saw another record result in succession, with net profit increasing by 2.2 percent.
To attract the attention of more potential customers, Lienhardt & Partner is now investing in an advertising campaign for the first time. Ruf Lanz convinced the client with a comprehensive presentation of ideas, from which a pointed text campaign was ultimately selected. This gets to the heart of the bank's advantages - and is not stingy with almost cabaret allusions.
In the first phase, five different subjects will be used, which will appear full-page in the NZZ and Bilanz. In addition, posters on Paradeplatz caused a stir with the customized message: "The showplace for secure asset management is above Bellevue." This is because Lienhard & Partner is based at Rämistrasse 23.
At Ruf Lanz, where the budget for the Coop Bank is also in the vault, analysts see no conflict of interest in this portfolio expansion with private advertising.
Andreas Panzeri
