No one can get past these logo design trends in 2017

To best meet the current demands, the design experts at 99designs, the world's largest online marketplace for graphic design, have summarized the styles that set the tone.

1. broken letters

This year, broken letters will appear in numerous logos. The idea is not to represent letters with a solid line, but to work with breaks in the lines. In this way, corporate messages can be communicated in a way that is as simple as it is appealing, but also surprising.

2. simplification of the form

In logo design, simplifications have been very popular for some years now, especially in type. Now, however, complicated designs in general are getting the "collar". Visually cluttered logos are increasingly being replaced by streamlined, simple forms in 2017.

3. simplification of the color palette

Even if it doesn't give the impression, logos are getting by with fewer and fewer colors. This is due to the fact that simple color palettes give the impression that more colors are being used. This reductionist design method leaves room for each individual color to shine.

4. circumcision

Graphic designer Paul Rand asked how little you need to show to still get a message across. For example: How much of the letter "Y" does it take to tell you it's a "Y"? In fact, it takes less than you think. We can see this for ourselves in 2017, because circumcision pays off with exactly this effect.

5. photographic textures

Never seen before: abstract, photographic textures in logos and brandings. This is a quick and easy way to breathe the desired personality into a brand.

6. geometry

Geometry is, of course, an integral part of graphic design. However, today's designers are pushing its boundaries further and further, resulting in novel creations that have what it takes to become extraordinary eye-catchers.

7. hand drawn

For the last few years, the design community has been unanimous in its belief that it is far too time-consuming to transfer handmade design to the computer via scanner, vectorization and much more. Probably this design direction is now enjoying great popularity again because it has become so rare. Hand-drawn design feels fresh, soothing, human, and grounded - so get your pencil to work!

8. pattern and repetition

Familiarity is an essential factor in logo design. After all, it's all about attracting people. There is no other way in graphic design to achieve this goal faster and easier than with patterns and repetition. Brand recognition can be achieved through recurring patterns and this is how logos are created that customers never forget.

9. moving parts

One of the most exciting and perhaps most important trends in 2017 is branding that features logo variations in both print materials and web-based animated GIFs. This allows for a wide range of different uses.

"Design and digitization are two things that increasingly go hand in hand. On the one hand, the digital world creates new requirements that have to be met if you want your design to be convincing. On the other hand, it is the basis for new creations. We are very excited to see where logo design will go this year," says Eva Missling, General Manager Europe at 99designs.