74th BSW General Meeting: Frank Bodin calls for fairness, style and solidarity
At the general meeting of the Association of Leading Advertising and Communication Agencies in Switzerland, BSW President Frank Bodin appealed to the agencies and advertising clients and called on them to focus particularly on fair and respectful dealings with one another in these difficult economic times.
At the general meeting of the Association of Leading Advertising and Communication Agencies in Switzerland, which took place this year at the Park-Villa Rieter in Zurich, BSW President Frank Bodin appealed to agencies and advertising clients and called on them to focus on treating each other fairly and respectfully in these difficult economic times. According to the press release, Bodin urged his members and industry colleagues to follow the Code of Ethics all the more now and to demonstrate an attitude of fairness, respect and solidarity within the industry, towards the public and towards advertising clients. At the same time, however, he also appealed to clients to reward high professional quality fairly despite economic pressure. It should not be the case that agencies are only judged on price and not on ideas and quality of work, said Bodin.
No creation for small pitches
For pitches with a budget of less than CHF 300,000, the leading agencies in Switzerland want to offer only an agency presentation with a project-related discussion in future and dispense with creative proposals. This is intended to avoid nonsensical costs for both agencies and clients - agency expenses for pitches with creative proposals range between CHF 50,000 and CHF 120,000 and a pitch absorbs enormous internal time and personnel resources for clients.
Transparent fee models for media agencies
Media agencies operate in a difficult business environment between the high demands of clients on the one hand and their inadequate remuneration on the other, as well as falling media prices and increasingly fierce competition from media providers. In order to guarantee clear regulations and fair framework conditions in this environment, the BSW is promoting the "Code of Conduct for the Media Business", a policy paper signed jointly by advertising clients, publishers, marketers and media agencies in the bsw leading swiss agencies. The association also wants to eliminate legal uncertainty regarding remuneration models and develop proposals for a pricing structure for the media in a commission.
Advertising bans and advertising ethics
As part of the "Forum Freie Kommunikation", which will be presented to the interested public in early summer, the BSW wants to engage in dialog between the parties involved and emphasize the social responsibility of agencies in the context of advertising freedom. Sustainability, the environment, society, charity, changing values, etc. are issues that agencies deal with on a daily basis. A "Corporate Responsibility Guide" is currently being compiled, which will also be available to the public.
Training and further education even in difficult economic times
Even though many agencies are forced to make savings in this area, the BSW considers the promotion of know-how in the industry to be the key to quality and success. The association's own further training program has been adapted to the economic reality: Cooperation, shorter seminars and shorter distances should enable all members to attend the seminars.
Tested agency quality as investment security for clients
From fall 2009, all members will undergo a quality check every two years. The certification will be carried out internally by a neutral body. The aim is to create a quality label and seal of approval as investment security for clients. The agencies are thus committed to updating and promoting quality. With the new system, agencies wishing to join the association will also be put through their paces even more thoroughly.
No creation for small pitches
For pitches with a budget of less than CHF 300,000, the leading agencies in Switzerland want to offer only an agency presentation with a project-related discussion in future and dispense with creative proposals. This is intended to avoid nonsensical costs for both agencies and clients - agency expenses for pitches with creative proposals range between CHF 50,000 and CHF 120,000 and a pitch absorbs enormous internal time and personnel resources for clients.
Transparent fee models for media agencies
Media agencies operate in a difficult business environment between the high demands of clients on the one hand and their inadequate remuneration on the other, as well as falling media prices and increasingly fierce competition from media providers. In order to guarantee clear regulations and fair framework conditions in this environment, the BSW is promoting the "Code of Conduct for the Media Business", a policy paper signed jointly by advertising clients, publishers, marketers and media agencies in the bsw leading swiss agencies. The association also wants to eliminate legal uncertainty regarding remuneration models and develop proposals for a pricing structure for the media in a commission.
Advertising bans and advertising ethics
As part of the "Forum Freie Kommunikation", which will be presented to the interested public in early summer, the BSW wants to engage in dialog between the parties involved and emphasize the social responsibility of agencies in the context of advertising freedom. Sustainability, the environment, society, charity, changing values, etc. are issues that agencies deal with on a daily basis. A "Corporate Responsibility Guide" is currently being compiled, which will also be available to the public.
Training and further education even in difficult economic times
Even though many agencies are forced to make savings in this area, the BSW considers the promotion of know-how in the industry to be the key to quality and success. The association's own further training program has been adapted to the economic reality: Cooperation, shorter seminars and shorter distances should enable all members to attend the seminars.
Tested agency quality as investment security for clients
From fall 2009, all members will undergo a quality check every two years. The certification will be carried out internally by a neutral body. The aim is to create a quality label and seal of approval as investment security for clients. The agencies are thus committed to updating and promoting quality. With the new system, agencies wishing to join the association will also be put through their paces even more thoroughly.
