18 h, 26 min, 28 sec.
In April, the women and men at the Publicis agency will each seize the moment and host a Sechseläuten event.
In April, the men and women of the Publicis agency take advantage of the opportunity and invite guests to the Sechseläuten event. by Beat Fritsch The offices of the creative forge offer an optimal view of the Sechseläutenwiese, the annual execution site of the Böögg.
Customers and friends of the hotel are happy to accept this invitation, as the guaranteed rainproof observation point elevates you to the rank of a fictitious guild member. The view of the crowds of pedestrians in the streets around Bellevue is free of charge from the public terrace.
And finally, Theaterstrasse is no slouch when it comes to food and drink. While the street canyons were filled with mundane sausages and bread and beer, a few meters further up there were exquisite canapés, fine puff pastries, numerous desserts, juicy meat skewers, spicy porcini mushroom risotto, rustic Älplermagronen and sparkling Cüpli, fine Tinto and full-bodied Chablis.
The visitors were full of praise for the successful event, although not everyone was able to get a box seat by the window. But they had thought of that too.
In the meeting room, anyone who wanted to could follow the live broadcast of the burning of the Bööggen on television.
The quality of the event was also reflected in the guest list, which included a number of communications celebrities. Neither Matthias Luchsinger nor Tarkan Özküp from RMB missed out on the event as they chatted with Roger Baur from Qualiclick and Markus Cavegn from Seiler DDB on the covered terrace. Hans-Jürg Gränicher from Media Focus admitted to us that this was his first Sechseläuten ever. We met ADC Managing Director Helen Müller, SW press officer Piero Schäfer, Max Weber from WHA, Bruno Oetterli from Radiotele and Roland Ehrler from Swisscom in the aisles of Publicis. Also seen: from Tamedia AG Daniel Pauletto and Urs Keller, Uli Rubner from Weltwoche and from NZZ Deputy Editor-in-Chief Kenneth Angst with Wolfgang Frei and Julia Köpfli. Last but not least, we ran into Kilian Gasser, Claudia Gillardon and Nicole Costa from Facts in the stairwell. Not forgetting the numerous Publicis employees, who could be recognized by the badge they wore. Around 250 visitors cavorted in the agency premises with a view of the lake.
In addition to the usual gossip, for once advertisers could not escape the predominant topic at Sechseläuten: the weather. It was excellent this year, the Zurich guilds probably caught the only sunny day of the month for their festival. However, if the wet weather we've had recently continues in the future, we could drown the Böögg instead of burning it, according to the somewhat idiosyncratic but thoroughly likeable suggestion of one of the advertising guildsmen. Guild members in diving suits look much sexier...
In Zurich's politically left-wing circles, the parade of the guildsmen is often referred to as the parade of disguised tax evaders. The Böögg is not only supposed to predict the weather, but increasingly also the economy. And is therefore naturally also a forecaster for the coming advertising weather. The fact that the Böögg's head only came off his shoulders at exactly 6.26 minutes 28 seconds suggests a rather mediocre summer for the advertising business.
Beat Fritsch
Customers and friends of the hotel are happy to accept this invitation, as the guaranteed rainproof observation point elevates you to the rank of a fictitious guild member. The view of the crowds of pedestrians in the streets around Bellevue is free of charge from the public terrace.
And finally, Theaterstrasse is no slouch when it comes to food and drink. While the street canyons were filled with mundane sausages and bread and beer, a few meters further up there were exquisite canapés, fine puff pastries, numerous desserts, juicy meat skewers, spicy porcini mushroom risotto, rustic Älplermagronen and sparkling Cüpli, fine Tinto and full-bodied Chablis.
The visitors were full of praise for the successful event, although not everyone was able to get a box seat by the window. But they had thought of that too.
In the meeting room, anyone who wanted to could follow the live broadcast of the burning of the Bööggen on television.
The quality of the event was also reflected in the guest list, which included a number of communications celebrities. Neither Matthias Luchsinger nor Tarkan Özküp from RMB missed out on the event as they chatted with Roger Baur from Qualiclick and Markus Cavegn from Seiler DDB on the covered terrace. Hans-Jürg Gränicher from Media Focus admitted to us that this was his first Sechseläuten ever. We met ADC Managing Director Helen Müller, SW press officer Piero Schäfer, Max Weber from WHA, Bruno Oetterli from Radiotele and Roland Ehrler from Swisscom in the aisles of Publicis. Also seen: from Tamedia AG Daniel Pauletto and Urs Keller, Uli Rubner from Weltwoche and from NZZ Deputy Editor-in-Chief Kenneth Angst with Wolfgang Frei and Julia Köpfli. Last but not least, we ran into Kilian Gasser, Claudia Gillardon and Nicole Costa from Facts in the stairwell. Not forgetting the numerous Publicis employees, who could be recognized by the badge they wore. Around 250 visitors cavorted in the agency premises with a view of the lake.
In addition to the usual gossip, for once advertisers could not escape the predominant topic at Sechseläuten: the weather. It was excellent this year, the Zurich guilds probably caught the only sunny day of the month for their festival. However, if the wet weather we've had recently continues in the future, we could drown the Böögg instead of burning it, according to the somewhat idiosyncratic but thoroughly likeable suggestion of one of the advertising guildsmen. Guild members in diving suits look much sexier...
In Zurich's politically left-wing circles, the parade of the guildsmen is often referred to as the parade of disguised tax evaders. The Böögg is not only supposed to predict the weather, but increasingly also the economy. And is therefore naturally also a forecaster for the coming advertising weather. The fact that the Böögg's head only came off his shoulders at exactly 6.26 minutes 28 seconds suggests a rather mediocre summer for the advertising business.
Beat Fritsch
As a die-hard Zurich resident, he carries the Böögg on his hands instead of blowing the Sechseläuten march. This year, the white man took almost half an hour before he died with a big bang. The whole thing was observed at Publicis, the only Swiss advertising agency with a view of the Sechseläutenwiese and Böögg.
Anyone who meets up at the various advertising events will be located at the numerous events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch
