15th Bern Marketing Day: Courage in all its facets
Under the motto «no risk, no fun,» some 500 entrepreneurs attended the Bern Marketing Day to learn why success requires bold decisions. Speakers included Federal Councilor Ueli Maurer, TV personality Kurt Schaad, and top hotelier Carsten K. Rath.
"If you want to build a ship, don't drum up men to procure wood, assign tasks and divide up the work, but teach them to yearn for the vast, endless sea." With this quote from Antoine de Saint-Exupéry, Federal Councillor Ueli Maurer introduced his speech on Switzerland's candidacy for the 2012 Winter Olympics. In conversation with presenter Andrea Jansen, he expressed optimism that the majority of the Grisons electorate would vote in favor of an Olympic bid in the upcoming referendum next March. It remains to be seen whether the people of Graubünden will actually follow the sports minister's gut feeling. However, mind reader Gabriel Palacios argued in his presentation, which he supplemented with impressive show elements, that people should rely on their intuition. In the final part of the morning, TV professional and co-founder of the social TV channel Joiz, Publisuisse Director Martin Schneider and Tobias Asch, co-owner of Bureau G9 and Filmwords, spoke about the future of television. Kurt Schaad sees the digital revolution in full swing. Martin Schneider emphasized that even in the digital development, relevant content is still successful and therefore a priority. Tobias Asch pointed out that viewers are increasingly demanding relevant content "on demand" and without commercial breaks, which is why TV advertising needs to evolve.
Five seconds with Bill Clinton
René Strickler has been living with predators for over 30 years. At the Bern Marketing Day, he explained why he cannot afford to be afraid when dealing with the animals: they sense every emotion. If he were afraid, he would be attacked immediately. Carsten K. Rath took the visitors into the world of the grand hotel industry and told them how five seconds with Bill Clinton changed his life. When the former US President thanked Rath personally after his visit to Rath's former Hotel Adlon in Berlin, he said, he realized why he was committed to unconditional service excellence. Since then, he and all his employees at the Kameha Group have worked according to the five-second rule. He reminded everyone present to think carefully about what this would bring the customer at every meeting and every decision, while never losing sight of the personal touch. "Because professionalism without cordiality is arrogance," said Rath. Transport company Daniel Schöni also demonstrated a great deal of cordiality and, above all, passion. He reported on war-like conditions in the transport industry, tire and fuel theft, price collapse and wage pressure. Nevertheless, Schöni said that he would continue to fight, "now more than ever". The traditional Bernese panel discussion with boxing world champion Aniya Seki, media artist Chantal Michel, Swiss Venture Club President Hans-Ulrich Müller and Daniel Borer, Chairman of the Board of Directors of Skywork Airlines, concluded the thematically diverse day. They all demonstrated how multifaceted the topic of courage is - whether in the ring, in a performance or in everyday business life.
Werbewoche.ch would like to thank all participants in the ticket prize draw for their interest. We hope the two winners had an inspiring and exciting day.
