Zweifel as the client of the LSA Junior Agency Award 2026

The LSA Junior Agency Award is initiated by LEADING SWISS AGENCIES (LSA), the association of leading communication agencies in Switzerland. Five Swiss universities of applied sciences with around 32 student teams are working with LSA coaches to develop an anniversary concept for Snacketti by Zweifel, which will celebrate its 50th anniversary in 2027.

Snacketti has been accompanying young people through their teenage years for five decades. Whether at the swimming pool, on a school trip, gambling or late at night after a night out. The anniversary is not intended to be a nostalgic celebration, but rather a platform for living youth culture. The central question is: How can Snacketti be experienced as a connecting element between generations?
The challenge is to come up with a creative concept that celebrates the past and present of young people in equal measure and at the same time creates new experiences. The students should develop an anniversary concept that actively involves people, appeals to different generations and reflects Snacketti's character as a likeable, humorous everyday companion.

Client Zweifel emphasizes: "At a time when people are mainly talking about what differentiates the individual generations, we want to find out together what connects us. Snacketti is definitely one of them."
Five universities of applied sciences - 32 teams - one stage

Students from the following universities are taking part in this year's award:
- Bern University of Applied Sciences (BFH)
- University of Applied Sciences Northwestern Switzerland (FHNW)
- Lucerne University of Applied Sciences and Arts (HSLU)
- University of Applied Sciences for Business (HWZ)
- Zurich University of Applied Sciences (ZHAW)

They work on their campaign ideas in around 32 teams over the course of a semester. They are accompanied by experienced coaches from LSA member agencies, who contribute their strategic and creative expertise. After internal university pre-selections, the best teams will present their concepts on June 16, 2026 at the Award Night in Klub Plaza in front of a jury of experts and a broad audience from the industry and education.

LSA coaches (member agencies):
Aroma Creative, Blueheart, Burson Switzerland, Bühler & Bühler,
Contcept Comunications, dd com, Dentsu Switzerland, Dept®, The Ambassadors,
equipe One, EssenceMediaCom Switzerland, Freundliche Grüsse, furrerhugi, Geyst, Havas, in flagranti, Kargo Kommunikation, Koch Kommunikation, KOMMPAKT, kreisvier communications, Mediaschneider, Neustadt Agentur, Ogilvy, Omnicom Media Group Schweiz, PHD Schweiz, Publicis Groupe Switzerland, Rocket, TBWA Switzerland, Team Farner thjnk Zürich, Valencia Kommunikation, Webrepublic, Wirz Group.