Last but not least: How not to do it
Even the worst commercial should avoid one thing at all costs: unintentionally making the product look ridiculous. Or including lines like, «This tastes just like it came straight from nature.».
Which actually amounts to the same thing: Both give the product a rather implausible touch. At best, you could argue, it would become a cult commercial that many people think is intentionally funny. Because intentionally funny, even if ridiculous, is good again. There are good examples of this. For example, this well-known movie:
//www.youtube.com/watch?v=lU0mChbURAo
The new commercial by Scholz&Friends for the Weihenstephan dairy, which was launched at the beginning of July, certainly does not fall into this category (found at Horizon.net). (uma)
