Last but not least: Rivella Yellow - Everything changes, only the name stays the same
Changing a brand name or refreshing the appearance of a product can bring new momentum, but is not without its problems. In order not to damage the value of the brand, assurances are often given that the quality of the product has not been changed. The situation is quite different with Rivella Yellow. Rivella's problem child has not only been given a facelift, the taste has also been improved.
"New shape, same content" is how many companies advertise when they change a product design or name. After all, consumers want to know whether their cherished product is still as good as before now that it looks different. The rebranding of the Bounty kitchen roll to Plenty was advertised accordingly. The commercials, in which the cleaning paper is tested for its quality, are intended to dispel the last doubts that anything has changed in the quality of the product.
Rivella Yellow is taking a completely different approach. The Rothrist-based company has not only spiced up the appearance of the fizzy drink, but has also changed the taste. "Rivella fans can rejoice!" says a press release. The new Rivella is rounder and more balanced, but remains the "other" Rivella and is characterized by its "unique and independent taste". That is well known. It is also no secret that this "unique taste" was not well received by everyone. Why else would the taste of the relatively new Rivella be changed if not because it failed with consumers? Is the supposed relaunch an attempt to remove a failed product from the market as inconspicuously as possible and at the same time, with little effort, try your luck with a new one? It remains to be seen whether Rivella fans will give the "yellow one" a chance and enjoy the improved taste, as promised by the manufacturer.
Rivella Yellow is taking a completely different approach. The Rothrist-based company has not only spiced up the appearance of the fizzy drink, but has also changed the taste. "Rivella fans can rejoice!" says a press release. The new Rivella is rounder and more balanced, but remains the "other" Rivella and is characterized by its "unique and independent taste". That is well known. It is also no secret that this "unique taste" was not well received by everyone. Why else would the taste of the relatively new Rivella be changed if not because it failed with consumers? Is the supposed relaunch an attempt to remove a failed product from the market as inconspicuously as possible and at the same time, with little effort, try your luck with a new one? It remains to be seen whether Rivella fans will give the "yellow one" a chance and enjoy the improved taste, as promised by the manufacturer.
