Last but not least: Obersalzberg dismisses leaders
If the Obersalzberg dismisses its tour guides, the media will step straight into the title's coffin. Whether this is intentional or not remains unclear.
In the hunt for short, pithy titles, it can happen that you miss the mark and overlook certain ambiguities in the heat of the moment. This happened recently in connection with the Syrian poison gas destruction (Werbewoche.ch reported) - clearly an inappropriate slip by an editorial team. If the Institute of Contemporary History Munich-Berlin (IFZ) dismisses all 22 tour guides of the Nazi Documentation Center on the Obersalzberg, ambiguous titles are the obvious choice. As is well known, Obersalzberg served Adolf Hitler and other high-ranking National Socialists as a vacation and representative residence for many years. At the end of October 2013, Die Welt ran the headline:
Screenshot Welt.de
Although numerous reader comments amusingly point out the somewhat confusing headline, the editorial team has decided not to change it. The assumption is that those responsible share the readers' sense of humor. Not so the Süddeutsche Zeitung: after the probably unintentionally placed title in the print edition caused amusement in the social media and numerous blogs...
via Twitter @mariusweiss
...the newspaper adapted the article in the online edition and changed the headline to "Obersalzberg dismisses all tour guides". (hae)
