Last but not least: Nigerian tit-for-tat

Newsletters are notoriously tricky: once subscribed to, they are soon perceived as unwanted, regular advertising after initial interest and are no longer opened. Or even unsubscribe. Of course, this does not apply to newsletters such as the one from Werbewoche, which is eagerly awaited every morning and devoured down to the last corner. But it does, for example, apply to the one that KFC Romania sends out every week to advertise its latest products and promotions. Presumably with manageable interest and expandable acceptance on the customer side. So MRM//McCann has come up with a campaign to reduce the number of unsubscribes and attract new subscribers through the attention. On the portal "Spam us back!" annoyed newsletter recipients can strike back with the same weapons. Anyone who subscribes triggers a spam mailing to the private addresses of members of the KFC marketing team as soon as they send out a new newsletter.

There is a business proposal from a Nigerian princess, a lottery win, an oil company CFO in need of help and a credit card company with a happy message. The marketing department's response will follow soon, as announced at the bottom of the page. In practice, however, the original idea is likely to be far less exciting, as it is unfortunately not clear from the campaign descriptions on the Internet exactly where the emails are being sent. It is certainly not the real private addresses. (hae)