Last but not least: Hard projectile
With the slogan «Sometimes it’s okay to throw stones at girls,» the owner of a jewelry store wanted to draw attention to himself with a touch of humor. It really caught people’s attention.
The owner of Troy Shoppe Jewellers in Calgary, Canada, didn't see anything wrong with the slogan (which he didn't invent himself, by the way, but copied from another jeweler); his own employees would have laughed at it. Some customers, on the other hand, found it less entertaining.
The jeweler doesn't understand the excitement. But as it can't be in his interest to upset the ladies, he has now replaced the slogan with the flattering and politically correct message: "
The women's rights organization Feminism Calgary, which got the ball rolling, welcomes the change. According to spokesperson Sandra Wong, the old slogan was understood by many as a gag. In certain life situations, however, it could be misunderstood and hurtful.
Brand expert Thomas Otte, on the other hand, has scathing words. In an interview with Pressetext, he describes the idea of sexism itself as a brand that is particularly strong and therefore "no longer tolerates individual deviation from anything or anyone. Only decent trivialities are allowed." (sis/press release)
