Last but not least: cronuts and noodle burgers
It all started with a cronut - a cross between a croissant and a donut. Now you can also get cragels, bruffins and noodle burgers in New York snack bars. Marketing on the Internet has done much to turn hermaphrodite snacks into a trend.
The cronut (you can find the recipe here) triggered a hype last year: On the "black market," the first Cronuts were reportedly traded for up to $100.
This cronut is now followed by the cragel (croissant bagel), the bruffin (brioche muffin), and the ramen burger (burger sandwiched between ramen noodles instead of hamburger bread). Apparently, it's not just the culinary experience that fascinates people. By combining popular traditional dishes in a new way, the people humorously question the common food culture.
Cronuts, ramen burgers and the like are not only eaten, but also shared with friends and acquaintances. The trend is spreading rapidly because everyone wants to show that they are part of it. Hermaphrodite snack chefs are targeting social media. The inventors of the Ramen Burger regularly post photos on their Facebook fan page. And the Bruffin even hired its own social media expert.
Unfortunately, there are no known hermaphrodite snacks in Switzerland. But the trend could perhaps inspire Sprüngli to create a Luxemgipfeli. (sis)
