Last but not least: Coca Cola likes gays - sometimes

The good prevails in the world, according to the message of the Coca Cola commercial broadcast throughout Europe, which juxtaposes various sad everyday scenes with happy ones. However, one of the scenes, which shows a homosexual ceremony, is apparently only "a reason to believe" in certain parts of the world. It is missing in the version for Catholic Ireland. Instead, the gay ceremony was replaced by a straight marriage between a white man and a dark-skinned woman.

Coca Cola justifies itself by saying that it has taken into account the cultural circumstances of the respective markets. Surveys were conducted to find out what was perceived as "relevant and valid" in the individual countries.

As long as it does not make any discriminatory statements, a company cannot be accused of gearing its advertising messages towards the respective target markets. However, in a globalized world, it is somewhat clumsy not to consistently stand up for the propagated values even within the framework of a single morale-boosting campaign. Coca Cola might have done better to limit itself to the hetero couple. Anti-racism messages may not be as progressive, but they are politically correct across countries. (sis)

The version with a gay ceremony for Great Britain:

The straight wedding version for Ireland: