Last but not least: Booking in Berndüütsch
In October of that year, Swiss launched the Swiss.com homepage in Zurich German and Romansh. This was a huge success and prompted the airline to launch a contest among its Facebook community to select another language.
The clear winner was Bernese German. And so from now on you can also book your Swiss flights in this beautiful dialect. And because it is so beautiful, Swiss has also written the press release in Bernese German - the lead is a small excerpt from it.
The press release continues: "About Swiss.com/swissfuerbaern you can simpu, swing and without Zedu a mobiui Bordcharte bischpiuswiis or the wäutwiite Schpeziauagebot ustscheggä. And further: The Zurich German and Romansh versions can be found under the following links: Swiss.com/diniswiss and Swiss.com/tiaswiss. Oh yes, and by the way: all three are only available via the direct links or Facebook and not via Swiss.com reachable. Well, why not post it in Swiss German - in keeping with the motto "nützts nüüt so schads nüüt". In any case, the communiqué clearly stands out from the flood of press releases that reach the Werbewoche online editorial team every day - and has thus at least made it into "Last but not least".
