Last but not least: Kick-off 20 minutes late

On July 16, 20minuten.ch reported on the coverage of the first Super League round. "SF misses out on the new Super League". Swiss television still mentioned Axpo as a sponsor, even though the league was already called the "Raiffeisen Super League". Another novelty of the SF broadcast was pointed out several times in the comments section: 

Screenshots: 20min.ch

Also Advertisingweek.ch reported on the article and the strange English-language inserts. Not that you would expect the 20 Minuten editorial team to read Werbewoche.ch. But perhaps their own comments? Either way, sooner or later - three months later, for example - you'll figure it out for yourself anyway. This is what happened today with the following article:

Incidentally, it is interesting that "the background" was basically nothing more than a confirmation of what the reader with the pseudonym "Dani Wyler" already suspected in the commentary. Notker Ledergeber, program director of SRF-Sport, told 20minuten.ch: "Regarding the language of the Super League broadcasts, SRG and its partners (SFL, Teleclub) have agreed on English, as this is the most neutral and can be understood in all language regions of Switzerland." This is because the games are not only broadcast on SF zwei, but also on the SRG channels RSI and RTS. (hae)

Teaser image: Keystone