Last but not least: Off to the mountains - and the advertising goes with you
Alpiq has made it into the Guinness Book of World Records with its 63-by-43-meter banner hanging on the dam in the 4 Vallées ski resort. Any active winter sports enthusiast visiting the Valais ski resort these days can hardly miss the «world’s largest poster.» First of all, congratulations—the campaign seems to have thrilled many people. But the sight is also likely to have raised serious doubts—at least for some…
To get straight to the point: In principle, there is nothing wrong with advertising in ski resorts. For example, the funny Suva slogans on the chairlift hangers provide entertainment during the ride to the next summit. The posters on the cable car masts, in the gondolas or on ski stands - no problem either. Finally, there are also the winter sports enthusiasts themselves, most of whom are on the move as walking, sorry: driving brand ambassadors. This is all part of the normal scenario that you encounter in winter sports resorts.
However, the huge poster on the dam wall of Lac de Cleuson - at least that's how the writer felt when she was sitting on one of the chairlifts in the aforementioned ski resort last weekend - didn't quite fit the bill. Admittedly, the concrete wall is not a particular attraction. But while the gray wall somehow blends into the mountain panorama, the same cannot be said of the poster. Malicious tongues would even call it an "eyesore in nature". The hope remains that such actions, as they do involve a certain amount of logistical effort (see video on Fanpower.ch) will remain within limits. Or will such advertising spaces soon be on offer from APG?
However, the huge poster on the dam wall of Lac de Cleuson - at least that's how the writer felt when she was sitting on one of the chairlifts in the aforementioned ski resort last weekend - didn't quite fit the bill. Admittedly, the concrete wall is not a particular attraction. But while the gray wall somehow blends into the mountain panorama, the same cannot be said of the poster. Malicious tongues would even call it an "eyesore in nature". The hope remains that such actions, as they do involve a certain amount of logistical effort (see video on Fanpower.ch) will remain within limits. Or will such advertising spaces soon be on offer from APG?
