Zimmermann Communications Launches the Salt BlackEveryDay Campaign
The telecommunications provider Salt is once again launching its BlackEveryDay promotion in November, offering attractive discounts of up to 70 percent. Zimmermann Communications is responsible for the cross-media campaign, which features the iconic double-bell alarm clock from the movie *Groundhog Day* in eye-catching neon colors.
Switzerland is in sale fever, and Black Friday is casting its shadow ahead. At Salt, November is once again BlackEveryDay this year - with daily changing offers and promotions over four weeks.
Zimmermann Communications has designed an activating campaign for the four-week promotion, which focuses on the offer of up to 70 percent discount on Salt subscriptions. The key visual for 2025 is once again the iconic mechanical double-bell alarm clock from the movie "Groundhog Day".
On megaposters, at the point of sale and on out-of-home surfaces, the alarm clock is displayed in a striking, bright neon color that stands out in the grey weeks of November. On TV, it accompanies viewers every day in various morning situations.
The cross-media campaign will be widely disseminated throughout Switzerland and accompanied by a large-scale presence at the 112 Salt stores across the country. The campaign will be thematically supplemented on social media.
Responsible at Salt: Fabrice Allegro (Chief Marketing Officer), Christoph Schwarz (Director Brand Management & Marketing Communication), Fabiola de Luca (Communication Specialist), Fernando Trabadelo (Marketing Communications Manager). Responsible at Zimmermann Communications: Julia Hofmann (Art Direction), Christoff Strukamp (Creative Direction), Sophie Güntenperger (Text), Paula Strittmatter (Project Management), Rolf Zimmermann (Overall Responsibility).
