Wecatch and Sea Shepherd: creative cuisine meets environmental protection
In collaboration with vegan chef Aris Guzman and the organization Sea Shepherd, the agency Wecatch has created a vegan recipe booklet featuring a pop-up and a film—inspired by the flavors of the sea.
The 15 plant-based dishes in "Sea Flavors" are intended to reflect the diverse flavors of the sea in a creative way. The booklet also aims to draw attention to the harmful effects of the fishing industry and introduce readers to a more sustainable lifestyle - without compromising on taste. For example, it is possible to create authentic sea flavors without animal products using ingredients such as algae and vegetables.
The design combines maritime inspiration with a plant-based cuisine. The offset typography and the chosen Sispany font are intended to reflect the flowing dynamics of the sea and lend lightness to the design.
The visual language is characterized by the naturalness of the ingredients and the spirit of the sea. It reflects the rebellious character of Sea Shepherd and symbolizes their tireless efforts to protect the oceans. The creative staging of realistic objects such as caviar tins, fishing hooks and even a sea monster creates a humorous and surprising effect.
The film accompanying the campaign was produced in close collaboration with director Luca Zurfluh and the production company Dynamic Frame. It tells the story of Guzman and her Caribbean heritage, where the sea and fish dishes play a central role in everyday life. Aris' thoughts on the connection to seafood and the harmful effects of the fishing industry are highlighted, accompanied by her intense search for plant-based alternatives to the familiar flavors of the sea that she misses. The film offers a fascinating insight into her creative work and her latest culinary creations that will inspire you to cook them.
The booklet is available now. The creative collaboration between Aris Guzman, Wecatch and Sea Shepherd has resulted in a pop-up, a social media campaign and a film.
Responsible at Soul Food by Aris: Aris Guzman. Responsible at Sea Shepherd: Franziska Paukert (Marketing), Natalie Maspoli Taylor (Marketing). Responsible at Wecatch Creative Agency: Delia Guerriero (Concept & Design Direction), Lucia Trucchi, Patrik Ferrarelli (Design), Kevin Casado (Consulting). Photography: Nora Dal Cero. Responsible at Dynamic Frame (film production): Director: Luca Zurfluh; Producer: Luzius Fischer; Cinematography: Tobias Kubli; 1ST & 2ND AC: Liam Ehrlach / Daniel Blumensev; Gaffer: Jonas Fischer; Production Assistant: Anna Frutig; Editors: Jero Fähndrich, Luca Zurfluh; Assistant Editor: Daniel Blumensev; Sound Design: Maurizio Zulli; Mix: Dominique Dreier, Stereotyp; Post Supervisor: Noa Röthlisberger; Colorist: Simon Hardegger. Special Thanks: Townnet Music Production, Herbie Stirnimann (Voice-Over Recording), Miso Bar Binz, House of Influence.
