TrueStory manages Swype's social media platforms
Since early 2024, the Zurich-based agency TrueStory has been responsible for the social media strategy for the Meta and TikTok accounts of the telecommunications provider Swype.
The measures include content creation, community management, a visual framework, and monitoring and reporting. In addition, TrueStory designed and produced a VBZ tram branding campaign and a promotional video for Swype.
@swype.ch #5G : So you can scroll faster than your mother can say 'Ok, bye'📱💨 #gottagofast #swype # Telekom #abo #internet #handy #comedy #switzerland
Following an initial phase of strategy development and the creation of a visual framework, TrueStory is now responsible for the monthly planning and implementation of social media content plans. «Our main focus is on conveying Swype’s brand values in a way that’s tailored to each platform—Facebook, Instagram, and TikTok—whether through video, animations, or still images. Especially for TikTok content, we can also draw on young video creators from our team,» explains Tobias Platter, Social Media Project Manager at TrueStory.
«Of course, our marketing efforts are primarily aimed at increasing customer conversions. But that’s not all. Since our main target audience ranges from 25 to 50 years old, it’s important to us to reach them where they are online with content tailored to their needs. Ultimately, our goal is to communicate our values and offerings in a way that resonates with our audience. And looking back on 2024, we can say with satisfaction: It’s working very well,» says Tibor Simon, Head of Swype.
Contact at Swype: Tibor Simon (Head of Swype), Bettina Walder (Marketing & Brand Manager). Responsible at TrueStory: Tobias Platter (Social Media Project Manager), Sofia Blanck, Nishant Dixit, Konstantin Schmidt (Creators).
