Swisslos and Erdmannpeisker with AI-generated underwater world for «Splash»
Swisslos is expanding its portfolio with the «Splash» scratch-off ticket, which features a nautical theme. The Erdmannpeisker agency designed a campaign that, for the first time, combines AI-generated fantasy worlds with real-life footage. The campaign is running extensively across TV, DOOH, POS, and online.
With the new «Splash» scratch card, Swisslos is expanding its portfolio with a maritime-themed ticket that is all about the treasure that needs to be cracked. Swisslos remains true to the tried-and-tested campaign mechanics for scratch cards, but develops them further with an AI-generated fantasy world.
In the campaign conceived by Erdmannpeisker, a young woman dives into a magical underwater world in the middle of everyday life and discovers the treasure chest with the big prize. The AI-generated story picks up on the character of the lottery ticket and translates it into an independent visual world.
Combination of real footage and AI elements
A new feature is the combination of real footage and AI elements, which give the presentation an additional content and visual level and help the proven campaign to attract new attention. The «Splash» scratchcard is widely advertised via TV, DOOH, POS and online.
Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management Lots), Nailah Abdelhamid (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen (Art Direction), Tobias Friedli (KI Artist), Selina Helbling (Consulting), Markenfilm Schweiz (Film Production), JingleJungle (Sound Design), Zipmedia (Media Planning).
