Swinging pose in the best light: creative mirror installation at the ESAF
At the Gift Pavilion of the Swiss Federal Wrestling and Alpine Festival, Störi Licht and the agency at the airport created a special moment with large-format Lyz World mirrors. The installation allowed visitors to strike authentic wrestling poses.
Amidst the hundreds of prizes in the temple of gifts at the Swiss Wrestling and Alpine Festival (ESAF), Störi Licht and the agency at the airport succeeded in attracting the attention of visitors with an innovative installation. Using large-format Lyz world mirrors, which are known for their perfect lighting effect, they created an interactive experience.
Strategically placed at the entrance and exit of the Gabentempel, the mirrors invited visitors to slip into authentic wrestling poses. The installation offered two special photo opportunities: one in real wrestling trousers and one in a pose with the winning muni. The creative staging quickly developed into a crowd-puller, providing cheerful moments and numerous photo memories.
The crowning glory of the campaign was a special gesture: one of the swingers was allowed to take the two mirrors home with them after the party. Maximilian Eugster (Creative Direction) and Wilko Nuber (Art Direction) from Agentur am Flughafen and Peter Schwarber, Managing Director of Störi Licht, were responsible for the creative implementation.
