Clean show by Family thrills in London
At the F1 75 live event in London, all the teams presented their new vehicle designs together for the first time. Among them: the Kick Sauber F1 Team from Hinwil with the new C45. The staging was provided by the agency Family.
For the first time in the history of Formula 1, all teams stood on the same stage and unveiled their vehicle designs for the new season. For Sauber's appearance - the new C45 was staged with visually stunning show fireworks - Family relied on lots of light, music and live performance. The Guardian assessed the Sauber performance with the words: "This was the good stuff." The presentation was also met with enthusiasm on social media. "Sauber's intro and reveal is so far the best one, they set the bar too high up," said one fan on Instagram.
Family CD Florian Weitzel is proud: "To see our agency's work on such an international stage is something very special." CEO Claudio Catrambone also hinted at an expansion to London: "Family/LND will probably open earlier than planned. Initial talks are already underway."
For Sauber, the event was not only a media highlight, but also a strategic moment to position the brand internationally. "This stage is the perfect platform to present our vision, our values and our 2025 campaign to a global audience," said Stefano Battiston, Chief Commercial Officer of Sauber Motorsport. The live event was broadcast worldwide on television and streamed on social media.
Responsible at Sauber Motorsport: Stefano Battiston, Benjamin Reininger, Florian Büngener, Markus Höpperger, Michael Kaelin, Valeria Pasetto, Dominque Nigg. Responsible at Family: Claudio Catrambone, Tabea Mader, Alexandra Niggeler, Jan Walser, Florian Weitzel, Marc Ambühl, Severin Brinkert, Noam Margiotta dal Bosco, Animation: Acht.Studio, Music: De Falcon, Performance Top-Secret Drum Corps.
