Ruf Lanz makes it into Lürzer's archives with Hiltl campaign
The Zurich-based creative agency Ruf Lanz has made it onto the international list of the best ads in the renowned magazine «Lürzer’s Archive Best Advertising Worldwide» with its current Hiltl poster campaign. The campaign features animals in relaxed yoga poses and conveys the message that Hiltl’s vegetarian delights make not only people but also animals happy.
Three times a year, "Lürzer's Archive Best Advertising Worldwide" presents outstanding works from the world of advertising. The carefully curated magazine and online archive enjoys an international reputation.
Ruf Lanz's current Hiltl poster campaign "Vegi-Genuss entspannt alle" (veggie enjoyment relaxes everyone) is in the international best list. It shows animals that end up on plates in other restaurants in deeply relaxed yoga poses. Because Hiltl's vegetarian indulgence not only makes people happy, but also animals.
Already the 20th Hiltl campaign in Lürzer's archives
Ruf Lanz has been Hiltl's lead agency since 2006. As a look at the online archive shows, this is already the 20th Hiltl campaign by Ruf Lanz to be included in Lürzer's archive.
Responsible at Ruf Lanz: Markus Ruf (Creative Director), Catherine Martin (Art Director). Responsible at Hiltl: Patrick Jungi (Managing Director), Simone Saner (Head of Marketing & CRM), Catia Hüppi (Head of Operations & Deputy Managing Director).
