Red Dot Award for FS Parker and Jaywalker for Stu
The rebranding of the Swiss youth card Stu was honored with the Red Dot Award in the Brands & Communication Design category. FS Parker developed a brand identity for Jaywalker that speaks to Generation Z on their level.
The new branding of Stu, the best-known Swiss youth card, was honored with the prestigious Red Dot Award in the Brands & Communication Design category. FS Parker developed a visual identity for Jaywalker that understands the needs of Generation Z and addresses them at eye level - clearly, independently and confidently.
"Stu & You" as the central message
At the heart of the new image is the claim "Stu & You", which sums up the essence of the brand. Stu is more than just a benefits program - it is a companion that offers young people security and guidance in financial matters. The bold logo, the vibrant color scheme and the flexible design system give Stu a visual presence that radiates confidence and creates closeness.
With its new image, Stu is positioning itself as a financial partner that communicates complex topics in an accessible way. The Red Dot Award demonstrates how a concise, visual brand can emerge from a clear strategy.
Responsible at Jaywalker: Samuel Kurath (Chairman), Peter Graf (CEO), Liliane Miotti (CMO). Responsible at FS Parker: Hannes Sigrist-Thompson (CD), Marvin Osenda (AD), Toni Pihlaja (AD), Mascha Schweizer (Graphic Design), Michaela Aerne (Project Management).
