Partner & Partner develops new brand world for von Rotz Group

The von Rotz Group is entering a new era with its expanded range. The portfolio of the family-owned company is impressive - over the course of its almost 50-year history, the innovative family has steadily expanded its areas of activity with a steady hand. The leading car dealer and garage owner in Eastern Switzerland is now significantly expanding its range and opening up completely new market and customer segments with a diverse range of catering, hotel and event services.

From car dealership to world of pleasure

Eastern Switzerland is getting a pleasure and meeting hotspot with a casual fine dining restaurant, hotel with private spa as well as seminar and event facilities. In order to successfully implement the growth strategy, the company engaged the agency Partner & Partner and management consultant Paul Nussbaumer as sparring partners.

Together, they sharpened the positioning of the new offer and Partner & Partner gave the new brands an independent and modern appearance. The "Restaurant Cabrio" in particular is set to become a flagship project in the region. Partner & Partner developed high-quality brands with a reduced color palette and created versatile and strong brands that harmonize with each other.

Comprehensive brand communication

The agency realized four new websites (design, programming and text), all physical and digital communication materials and implemented a successful recruiting campaign in addition to initial media work.

Founder and Chairman of the Board of Directors Hanspeter von Rotz is delighted about the many new opportunities to appear as a host. He says: "Partner & Partner has not only implemented our vision, but also thought it through. The result is two new brands that bear our signature - clear, high-quality and full of character."

Responsible at Partner & Partner: Denise Nick and Manuel Specker (partners, consulting), Jasmina Seelig (consulting, project management), Sarah Pally (text), Angela Fessler (text), Julia Weber (art direction, graphic design), Alisa Kuratli (art direction, graphic design), Dominique Martin (UX/UI), Stefan Melz (development), Leon Schulte (SEO, metatexts and technical consulting) External partners: Paul Nussbaumer (hotel industry and management consultant), Markus Bühler (photographer), Paolo Vaccariello (photographer) Responsible at the von Rotz Group: Hanspeter von Rotz (Founder, Chairman of the Board of Directors), Andrej Rüegg (Member of the Executive Board, Car and Group Division), Karin von Rotz (Chairwoman of the Executive Board), Pascal Schmid (Managing Director Gastronomy and Hotels), Andrea Büchel (Marketing and Event Manager), Anna Weder (Event and Marketing Manager)