Ovo Originals enters the first round
Ovomaltine is the perfect companion for any endeavor and has always provided the energy you need—which is probably nothing new to the Swiss. What is new, however, is that the iconic brand is now providing financial support of up to CHF 10,000 for creative projects. Ovo Originals was launched on November 2, 2024.
With Ovo Originals, Ovo is launching a funding initiative for creative projects in Switzerland. It is aimed at teams who want to implement innovative ideas with passion and originality - but who often lack the resources required to do so. The selected projects receive financial support of up to CHF 10,000, which in turn can be used for customized resources such as (technical) equipment or the necessary infrastructure.
Application via Instagram or Tiktok
Interested parties who are pursuing a creative project with an ambitious goal can apply for funding with a short video via Instagram or Tiktok. Applicants should feel comfortable on social media, as the progress of the project should be documented on Ovomaltine's channels for three to four months with varied content. Ovomaltine will support the selected projects with individual solutions that can cost up to CHF 10,000. Swiss companies can apply now until January 12, 2025.
Emmental football club kicks things off
The communicative prelude to Ovo Originals is SV Sumiswald: this is a football club in Emmental, where coach Winu puts his heart and soul into his team and their promotion to the higher league - portrayed on film by his son Sven. The team's everyday life with all its ups and downs is documented in two episodes on Ovomaltine's Instagram and Tiktok channels and accompanied by accompanying story content (Instagram only).
There is a dedicated longform format for YouTube. Christof Stulz, Head of Marketing at Ovomaltine Switzerland, on the launch: "We have been working on Ovo Originals for a long time, so I am all the more delighted to be able to share the project with Switzerland. A shared passion for a project is a core value of Ovomaltine. This is exactly what we want to promote and support great and varied projects in the coming months. With Ovo Originals, we have succeeded in further developing our "Chief of do your thing" campaign in a contemporary way." The campaign is designed for the long term. New application windows are planned over the coming months, with the aim that Ovo will be able to support two to three inspiring projects at the start.
