Neu Creative Agency creates yellow green for Die Post

Swiss Post travels all over Switzerland every day, moving goods, people and data. The high energy consumption brings challenges and opportunities in terms of climate and energy management. Swiss Post wants to lead the way on sustainability issues and aspires to be a role model.

For example, the company invested early on in more energy-efficient technologies for vehicles, buildings, systems and appliances, uses only electricity from renewable sources and is continuously expanding its efforts. It has been running Switzerland's largest electric fleet on green electricity for years - and many other measures are intended to contribute to achieving the goal of a completely climate-neutral value chain and thus an overall net-zero carbon footprint by 2040.

The "#GelbGrün" concept developed by the Neu agency integrates communication on the various climate and energy topics under a common content and visual umbrella. The simplicity and conciseness of #YellowGreen is intended to enable bold, consistent communication on very different levels and media.

During the launch, the focus was initially on the use of the company's own touchpoints - namely where Swiss Post makes a difference in terms of sustainability on a daily basis. From letterboxes to delivery vehicles and branches, but also when using digital services, #YellowGreen provides a striking green thread. Sustainability should thus be perceived as omnipresent in contact with Swiss Post, just as it is lived by the yellow-green company.

Content formats played out via social media delve deeper into various focal points, from electromobility to the use of distribution center roofs as habitats for bees.

Responsible at the post office: Fabian Merz, Cosima Hansen, Camilla Krebs, Aline Galliker, Sandra Marthaler, Urs Bloch, Katharina Bornhauser, Marlene Oberteufer, Sandra Marthaler, Yannick Lehmann, Janina Gassner. Responsible at Neu Creative Agency: Nico Ammann, Natasa Maricic, Simon Rehsche, Sandy Pfuhl, Pian Gumpp, Patrick Gubler, Bettina Beyeler, Adriana Stepanov, Ibtissam Aiterrami, Adam Schwarz, Andrea Braschler. Filmcontent-Production: Rodney Chonia, House of Deep.