Mona and Mateo stage the future for Swisscom
The creative agency Mona and Mateo has developed a holiday campaign for Swisscom that conveys courage and confidence for the new year under the brand promise «Discover what you can do.» At the heart of the campaign is a film about a man who receives a call from his future.
The creative agency Mona und Mateo has developed a festive campaign for Swisscom that presents the festive season not as the end of the year, but as a platform for looking to the future. Under the brand promise "Discover what you can do", a story full of confidence takes center stage, leading through the festive season into the new year.
At the heart of the campaign is a film that tells the journey of a man who receives a call about his future. It shows him that courage, openness and a clear view of the future are the decisive companions for actively shaping one's own happiness. The campaign tells a story about personal development and the transformative power of technology being in the right place at the right time.
https://vimeo.com/1039557485
Bright antithesis to Christmas advertising
"Staging the festive season not as the end of the year, but as a platform for looking into the future, fits in with Swisscom's aspirations. With this campaign, we are creating a bright, activating counterpoint to the Christmas advertising that usually takes place in candlelight," says Felix Zürcher, Campaigning Project Manager at Swisscom.
The campaign will run throughout Switzerland from December 2, 2025 to January 11, 2026 on TV, in cinemas, online and on social media.
Responsible at Swisscom: Felix Zürcher (Project Manager Campaigning). Responsible with Mona and Mateo: Nico Yang, Joschua Eslava, Elias Schröder, Severin Miszkiewicz, Serhat Yokus, Meret Lauener, Veronica Cartillone, Mona Fluri, Mateo Sacchetti. Directed by: Max Fisher. Film production: Stories. Media: Swisscom in cooperation with Mediaschneider.
