Pop for Clyde: "Just drive"
The Zurich-based agency POP is developing a new overarching communications strategy for Clyde to strengthen its market position in the e-mobility subscription sector.
Clyde makes e-mobility accessible, affordable and uncomplicated. With the new communication umbrella, the company is strengthening its position as the leading provider of electric mobility in the subscription model. The Zurich agency POP has developed a concept that combines awareness with sales.
The special thing about the offer: no purchase, no maintenance, no paperwork - everything is included in the subscription, even the electricity if desired. The campaign gets to the heart of the matter: "Just drive". This guiding principle runs through all touchpoints of the customer journey and specifically addresses different target groups - from commuters and expats to business customers.
The activating question and the light-footed wording make the brand and the offer approachable. They invite you to test electric mobility in everyday life. The campaign can be seen on digital channels, social media, public transport and DOOH until the end of 2025.
Responsible at Clyde Mobility: Fabian Huber (Head of Marketing), Chris Doerschel (Marketing Manager) and Livia Decurtins (Marketing Communications). Person in charge at POP: Michi Benz (strategy, text, motion design) and Roli Hofer (creative direction, art, design). The car shots produced Tom Brunner (director, DOP) and Damian Derungs (1st AC). Responsible for media strategy: Webrepublic with Philipp Hiemer (media strategy, consulting) and Leni Koos (project management).
