Migrolino and Rosarot continue freshness campaign
The Zurich-based creative agency Rosarot has further developed Migrolino’s freshness campaign. Featuring incredibly fresh products that make it impossible to speak with your mouth full, the campaign relies on humor and a cheeky, fresh visual style. The integrated campaign is being rolled out at the point of sale, on (D)OOH displays, and online.
True freshness sounds «fntaftiff»: With a tasty pinch of humor, the Zurich-based creative agency Rosarot has further developed Migrolino's successful freshness campaign from 2025.
Unspeakably fresh - there's no other way to put it
With over 380 locations, Migrolino is always there when you're feeling hungry, whether big or small. Last year, Rosarot had people talking with their mouths full and full of enthusiasm about the in-house ready-to-eat range «Migrolino Truly Good». An idea that caught the eye - and stuck. For the new campaign, this approach has been consistently continued and sharpened: once again, the Truly Good products are so fresh that consumers want to communicate their taste experience directly with the first bite in their mouth - and this makes the unspeakable freshness particularly clear. So «fantastic» suddenly becomes «fntftif», or «super fruity» becomes «fupa fruftig».
Visible enjoyment to go
Rosarot is also continuing to develop the campaign visually: with a variety of everyday situations at breakfast, lunch or a picnic and a clear focus on moments of indulgence on the go. The Truly Good products and their inspiring freshness are always at the center of a cheeky, fresh visual world with bold colors and an eye-catching fisheye perspective.
Freshness on all channels
In addition to the visual motifs, the campaign also makes an acoustic statement: In the radio spots, the freshness of the products is made audible and provides the soundtrack to enjoyment. The integrated campaign is also being played out widely in other ways: At the POS at Migrolino and Mio, on (D)OOH surfaces and online. In this way, «unspeakable freshness» arrives exactly where it belongs - in customers' everyday lives and snack breaks.
Responsible at Migrolino: Nina Wick (Project Manager), Alexandra Vogel (Marketing Manager), Lara Stürmer, Fulden Bas. Responsible at Rosarot: René Karrer, Marcin Baba and Matthias Koller (Creative Direction), Felicia Lauper (Consulting), Carmen Stähelin (Concept/Text), Stephanie Lüscher (Art Direction), Maria Alcover (Graphic Design & Motion Design), Horatiu Sovaiala (Video/Photo), Philipp Jeker (AI Specialist), Fabio Montefiori (Realization/DTP), Claire Hulla (Realization/DTP). Production: Corinne Zeltner, nom-nom (Food Styling), Sophia Singh (Hair & Make-Up), Jennifer Tschugmell and Alice Bayer (Styling).
