McDonald's McExtreme: TBWA Zurich stages indulgence experience in a dream world
TBWA Zurich has created a new campaign for McDonald’s Switzerland featuring the McExtreme burgers. The TV commercial exaggerates the intense taste experience and transforms it into a surprising dream world. The campaign is running on TV, (D)OOH, digital platforms, and in restaurants.
What does it feel like to eat one of McDonald's particularly sumptuous burgers? Quite intense, as the commercial by TBWA Zurich shows: The experience of indulgence is totally exaggerated and translated into a surprising dream world.
The posters and digital assets with their opulently photographed burgers prepare the McDonald's audience as well as possible for the McExtreme - because it can only be enjoyed to the extreme. The delicious burger now awaits customers in eight versions, from Cheesy Jalapeño to Bacon & Egg.
In addition to TV, (D)OOH and digital, the campaign will be supplemented by in-store measures.
Responsible at McDonald's Switzerland: Kat Howcroft, Severine Caspard, Jessica Dumoulin. Responsible at TBWA Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Mark Levay, Nadine Fer, Martin Stulz (creation), Marion Schwager, Patricia Straumann (consulting), Nicolao Negrello, Domenico Catena, Agnes Meier, Carmen Aebischer, Toni Rubera, Noemi Rubera (production). Responsible at Hillton: Alex Schiller (Director), Mona Bertschinger (Producer), Raya Al Souliman (Post Production), Jinglejungle (Recording Studio).
