Marty-Trezzini designed Christmas campaign for Rivella
Marty—Trezzini developed a cross-channel Christmas campaign for Rivella under the tagline «Joyful Refreshment.» The social-first campaign focused on playful holiday moments featuring humorous skits and generated a reach of nearly 2.4 million on TikTok and Meta.
At the end of the year, Marty-Trezzini developed a cross-channel Christmas campaign for Rivella under the claim "Frohe Erfrischung" (Happy Refreshment). Instead of classic Christmas staging, the social-first campaign works with short, playful festive moments with a twist.
These include a Santa Claus making a Rivella tornado, an unconventional Christmas hairstyle tutorial and humorous sketches with comedian Eric Lüthi alias Ericwdrae. The content was supplemented by a fresh and specially developed Christmas remix.
The newly interpreted melody combines the individual measures with "Rivella-la-la-la" via various social media channels and generated a reach of almost 2.4 million on TikTok and Meta. The campaign was also seen at the POS and at over 2,500 DOOH and OOH locations.
Responsible at Rivella: Andrea Murer (Social Media & Content Marketing Specialist), Francesco Camenzind (Brand Manager) Responsible at Marty-Trezzini: Agency & Production: Marty-Trezzini, Responsible for project management, concept & production: Francesca Kleinstück, Yves Marty, Gianluca Trezzini, Emil Maeder
