Komet markets Haslital for Jungfrau Region Tourism
The Haslital is now part of the Magic Pass network and hopes to reach new target groups through this partnership. Jungfrau Region Tourism, in collaboration with Komet and Ads&Figures, is launching an online campaign featuring an early-bird offer. The campaign is specifically aimed at Magic Pass holders and young, active families.
By joining the Magic Pass network, the Haslital has a unique strategic opportunity to make itself known and popular with around 300,000 German and French-speaking Swiss. To this end, the responsible marketing organization Jungfrau Region Tourism has developed an online promotion together with the Haslital Hoteliers Association, thanks to which Magic Pass holders can save 15 percent on early bookings of at least two overnight stays by 16 November. This is aimed in particular at a sporty, active, online-savvy and price-conscious target group, i.e. young adults and families.
Relevance at the right time
Komet and the performance marketing agency Ads&Figures were brought into the Haslital "Gondeli" to ensure that this was successful. After all, in the increasingly saturated winter sports market, it is crucial not only to stand out with attractive offers, but also to communicate these to the right target group at the right time via the right media channels. The campaign accompanies potential guests on their customer journey, from initial inspiration and decision-making to the actual booking. The media focus was on meta ads and programmatic displays, while the content of the campaign is aimed directly at the heavy users of the Magic Pass: "This is for you!"
"In other words, the campaign uses beautiful, authentic images to draw attention to the Haslital as a winter destination, the early-bird offer provides a concrete incentive to book and the restriction of the offer to Magic Pass holders ensures relevance.
Responsible at Jungfrau Region Tourism: Jana Amacher (Co-Director of Operations), Tamara Forster (Marketing Manager) Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD/Graphics), Corinne Hert (Client Service Director), Christa Zesiger (Consulting) Media: Ads&Figures
