KFN launches image campaign for the Nidwalden fiber optic network
KFN (Kommunikation für Nidwalden) is launching a new branding campaign in the spring of 2026. Under the slogan «Do It Right,» the local provider is positioning itself as an alternative to major national telecom providers. The campaign was implemented in collaboration with the Stans-based agency Ellf.
KFN (Kommunikation für Nidwalden) is kicking off spring 2026 with a new image campaign that gets to the heart of the matter: if you want fast internet, reliable communication and genuine local service in Nidwalden, you're doing it right. With a modern fiber-optic network and a team that knows the canton like no other, KFN is positioning itself as the clear local alternative.
Of course, you could stay with one of the big national telecom providers. You could spend a long time on hold, waiting for a technician who might not come after all - or fighting your way through a call center that barely knows your name. You could. Or you could do it right.
This is precisely the message with which KFN is present in the canton of Nidwalden. The new "Do it right" campaign draws a direct comparison: between anonymous and personal advice, between somewhere and locally, between long waiting times and genuine fast service on site.
Locally rooted
What sets KFN apart from other providers is its proximity to its customers. KFN understands the people of Nidwalden - because it is from here and literally speaks the same language. They know the communities, the circumstances, the needs. And if there's a problem, someone comes by.
"We are close to our customers and know the needs of the people here. This proximity is not a marketing promise, it is our everyday life," André Wicki, Head of Sales and Customer Service, is convinced.
The grid of the future - already in Nidwalden today
With the expansion of the fiber optic network (FTTH - Fibre to the Home), KFN is relying on an infrastructure that is not only suitable for today, but also for tomorrow. Fiber optics means maximum speed, maximum reliability and a connection that can grow with the needs of users. Whether streaming at home, in the home office or on the move via mobile devices, KFN delivers.
With this campaign, KFN is not only promoting the network, but also its entire product portfolio: from suitable subscriptions for private customers to customized solutions for businesses and companies.
Everyday life meets attitude
The campaign works with subjects that address different life situations and convey the same idea in each case: If you want to do it right, choose KFN. "Do it the right way. Without a long wait." is aimed at anyone who is not in the mood for hotline odysseys. "Do it right. Serious advice." is aimed at customers for whom an honest recommendation is important. And "Do it right. Optimally equipped." is aimed at anyone who wants to get the most out of their connection.
The campaign has been running since March 9 and will continue in several waves until the canton of Nidwalden is fully connected by EWN. It is visible throughout the canton of Nidwalden: in print, on digital surfaces, in social media and online.
Responsible at KFN: André Wicki, Head of Sales and Customer Service; Cécile Maag, Head of Communications. Responsible at Ellf: Ellf Agency, Stans.
