The Zweifel Chips Campaign Enters Its Second Round
What began as a campaign for the Ice Hockey World Championship has turned into a national debate: «Team Paprika vs. Team Nature» is entering the second round—this time right in the midst of everyday life.
Zweifel Chips Campaign: Round Two in Everyday Life
A few weeks ago, Zweifel divided Switzerland with a simple question: Team Paprika or Team Nature? What began as Zweifel Chips’ campaign for the Ice Hockey World Championship quickly became a hot topic of conversation—at home, in schools, on public transportation, and on social media. The debate raged on all sides, and the conclusion was clear: When it comes to chips, Switzerland is anything but neutral.
With the second wave of the campaign, the rivalry is now leaving the stadium and entering everyday life. Four new social media spots depict situations in which the choice between paprika and plain becomes a matter of principle.
When Taste Becomes a Way of Life
In the new commercials, everyday situations become the stage for the chip debate: On a first date, choosing the wrong kind of chips becomes a red flag. In a shared apartment, living together falls apart due to a lack of tolerance for the other side. At the family dinner table, the youngest generation causes friction by breaking with long-standing tradition. And even the dream apartment loses its appeal if it means giving up one’s own convictions.
The four commercials are available on YouTube:
Referendum with two winning camps
With additional creative content initiatives, Zweifel is keeping the discussion going online and inviting the Swiss to show their true colors. On the landing page, users can vote and, with a little luck, win one of the limited-edition team jerseys. If you scroll through the voting results, you’ll discover surprising fun facts that show just how differently people across Switzerland actually snack.
Zweifel Creatives as Team Natrika
The second wave of the campaign was once again created by Zweifel Creatives—a joint team of experts from Zweifel, Insighters, and Marty–Trezzini. According to their own accounts, it remains a point of contention to this day which team each member supports internally. However, everyone agreed from the very beginning: the story of Team Paprika and Team Nature is far from over.
The new social media and online campaign is now live—and, according to the press release, this is unlikely to be the last chapter.
Contact at Zweifel Creatives: Anja Mosimann, Jürg Brauchli, Philip Honegger & Partners: Andy Lusti, Susen Gehle, Maurus Zehnder, Yves Marty, Gianluca Trezzini, Joris Dommels, Filip Zumbrunn, Dominik Gspan, DubDub, Daniel Jans
