Y&R Group Switzerland: MyGenerali - The new customer portal
Generali lanciert mit MyGenerali eine neue Plattform, mit der Versicherungsangelegenheiten noch leichter zu regeln sind. Die Y&R Group Switzerland hat dafür die Kommunikation gestaltet.
Keep track of insurance, premiums and payments conveniently, easily and at any time. Request and conclude offers directly via the app or the desktop portal. The usability of the customer portal for Generali's policyholders is as simple and stringent as the corresponding communication measures, which were implemented together with Y&R Group Switzerland.
Whether for animations, flyers, or newsletters: Thanks to the independent illustration style, the launch campaign receives a visual appearance that communicates a demanding subject matter in a fresh and simple way and makes it understandable for everyone.
Responsible at Generali: Jens Braun (Senior Digital Development Manager), Margrit Zwimpfer (Head of Brand & Proposition Marketing), Angela Geering (Head of Communications and Public Affairs), Daniela Nowak (Change and Internal Communications Manager), Andrea Burghart (Corporate Design Manager). Responsible at Y&R Group Switzerland: Benjamin Franken (CD), Sarah Paul (AD), Natasa Maricic (text), Claus Bornholt (COO), Sandro Tschuor, Daniela Meier (consulting). Production: Rob Rauchfuss (animation), Jens Ole Mayer (illustration), Timothy O'Neill (sound).
