Xess Marketing creates summer campaign for ZSC Lions
Xess Marketing is launching a summer advertising campaign for the ZSC Lions to mark the start of season ticket sales. Blue, white, and red ice cream cones take center stage, whetting fans’ appetite for ice hockey.
Summer temperatures, blue skies - who doesn't love ice cream? Summertime is ice cream time and September 9 is also the start of ice cream time - at least at the Hallenstadion. That's when the ZSC Lions play their first home game.
Eye-catching blue, white and red ice creams draw attention to the start of the new ice hockey season. The three-colored popsicles show the most important arguments for buying a season ticket. The ice season moves into the greater Zurich area on billboards and e-boards in train stations. Advertisements, mobile advertising and a TV spot round off the advertising campaign.
Responsible at ZLE Betriebs AG: Roger Gemperle (Chief Marketing Officer). Responsible at Xess Marketing: Corina Conzett (overall responsibility), Jasmin Offergeld (creation).
