WS Kommunikation connects generations for Scobag
To mark its 50th anniversary, the Basel-based private bank Scobag commissioned WS Kommunikation to develop a new visual identity. Building on the existing brand, the core elements of the corporate design were refreshed and the brand’s positioning was refined.
"Family Banking" - this is the brand platform - on the one hand refers to the focus of the bank and on the other hand supports the bank's desire to address a broader audience. A completely redesigned brand platform was implemented. Website, a corporate brochure, various business stationery and an advertising campaign.
Scobag Privatbank has been fully family-owned since its foundation in 1968 and combines the classic family office with modern private banking. The services offered by Basler Privatbank range from family banking to asset management and pillar 3a direct investment to services for foundations.
Responsible at Scobag Privatbank: Serge Lutgen. Responsible at WS Communication: Reto Meyer and Nadine Wolleb (consulting), Markus Stöckli (AD), Joe Werner (graphics), Moritz Schibler (text), Alexander Bürgin (UX design and programming).
