Woz: Still "ahead of the curve" after 40 years
The Independent Weekly Woz is celebrating its 40th anniversary this year. To mark the occasion, the company’s communications strategy is also set to be modernized. To this end, a new tagline and several anniversary campaigns were developed in collaboration with Publicis Zurich.
"Ahead of the curve every week" is the new claim. It gets to the heart of what the Woz has always distinguished itself. On the one hand, the exceptionally high journalistic quality and, on the other, the fine sense for socially relevant topics long before they have arrived in the mainstream. It is not without reason that Switzerland's largest left-wing and independent weekly newspaper has the highest value in reporting quality in the comparison group of the Media Quality Ranking 2020. The 40th anniversary campaign also aims to highlight the progressive nature of the Woz Highlight.
With tongue-in-cheek headlines, it is made clear that WOZ has always recognized and dealt with social and political issues at an early stage - and is thus always ahead of the times. The new claim is thus the perfect connector.
The campaign will run from November 15. This will involve "Digital Out of Home" posters, hanging boxes in public transport, cinema slides and advertisements in some print titles such as the NZZ, Le Monde diplomatique and in other media. These media are flanked by a social media measure.
Responsible at Woz: Claudia Gillardon, Camille Roseau, Ugur Gültekin. Responsible at Publicis Zurich: Sören Schröder (Creative Director), Cosima Pereira Köster (Senior Art Director), David Voges (Senior Copywriter), Mathias Bart (Senior Copywriter), Flurin Hardt (Senior Account Director), Judith Schnigula (Account Director). Publicis Media: Silja Achermann (Senior Account Manager), Noor Morad-Yazbeck (Senior Print/OOH Manager). Team Prodigious: PrePress, litho, image editing, motion, realization and production consulting.
