Wirz advertises Swica with over-motivated testimonials
Swica: a company that has been shown to have the most satisfied customers. And it promotes this by having those very customers speak positively about the company on camera: that’s exactly how mundane, boring advertising works. Or maybe not, as Wirz’s current campaign shows.
A young woman from Graubünden, a pensioner with a dog, a father from Ticino and a young couple all talk enthusiastically about their health insurance: That doesn't exactly sound like a creative campaign.
But when the statements are as exuberant as they are here, and the company itself puts them into perspective with disarming honesty and the phrase "No customer talks about us like that," then both attention and entertainment value increase.
Not taking yourself too seriously
Four films and corresponding radio spots form the core of the campaign, which has been running since Monday. In addition to the videos in various online formats, display banners, large-scale video branding formats and various social media ads, including a contest on Swicalove.ch the campaign.
Responsible at Swica: Michael Schneider (Head of Marketing), Helena Gubernale (Head of Online Marketing), Remo Tanner (Head of Marketing Services). Responsible at Wirz: Livio Dainese, Caspar Heuss, Thomas Kurzmeyer, Jannic Mascello, Adrian Busse, Johannes Raggio (creation); Erasmo Palomba (agency producing); Petra Dreyfus, Catrin Bewersdorff, Manuela Bührer, Jelena Vujcic (consulting); Urs Krucker (strategy); Thomas Peller, Bettina Beyeler (media realization); Adrian Huwyler, Nico Keramaris, Björn Bippus-Brender, Angelo Mabellini, Nathalie Reichmuth (XLAB); Dynamic Frame (film production); Luzius Fischer (producer); Kilian Lilienfeld (AL/AD); Claudio Sipka (edit); Maximilian Speidel (director); Jonas Fischer (director of photography); Roland Frei, Bloop (scoring); 1up (programming).
