Wirz now communicates for Ovomaltine
Wirz is the new Ovo agency and is tasked with helping the brand achieve an even stronger market position in the long term. As a first joint initiative, the new product «Ovo Time» was launched.
The new "Ovo Time" product is a chocolate bar that can be enjoyed at home or in the office, alone or together. The new product sets itself apart from existing Ovo products in that it sees itself as a source of energy and at the same time emphasizes enjoyment and mental power.
Wirz sums up the positioning of the new product with the claim "So much time is a must". We all live in hectic times. Ovo Time is intended to remind Switzerland how important it is to take time for short breaks.
"To be successful these days, you need more than just a fine product. The well thought-out strategy of the brand launch has convinced us. We can now close a gap in our snack range and position ourselves as a new player in the premium segment," says Lena Cina, Brand Manager at Wander.
Wirz presents the new Ovo Time in two films with plenty of Ovomaltine charm. In addition, numerous DOOHs, digital ads and measures on social media and in the out-of-home area throughout Switzerland ensure that people take more time for moments of indulgence.
Responsible at Ovomaltine: Lena Cina, Christina Kieni Römer, Christof Stulz, Simon Schiess. Responsible at Wirz: Lorenz Clormann, Jannic Mascello, Evelyn Schellenberg, Florian Siegrist, Fabian Nold, Anja Fiebiger, Nico Keramaris, Svea Maeder, Nadja Kilchhofer, Erasmo Palomba, Muharem Alagic, Giovanni Bucca, Livio Dainese. Responsible at Boom Creative Studio: Annina Zimmermann (Senior Producer), Tatjana Wenig (Director), Diara Sow (DoP), Peter Scherz (Production Design), Amanda Brooke (Styling), Simon Hardegger (Grading), DubDub (Audio).
