ViznerBorel links GGA Maur more closely with the Greifensee region
The Zurich agency ViznerBorel continues GGA Maur's communication offensive from last year and presents the new platform "MEGGA".
At the beginning of last year, GGA Maur announced with a broad-based communication campaign that it would do away with any indication of the speed of the Internet connection. Instead of confusing customers with countless bandwidths, GGA Maur promises "Our best Internet always and everywhere". Users can choose between two product worlds: The "ALL" package solution and the "You" modular system. (Werbewoche.ch reported).
In 2021, the company will go one step further with a new communications offensive. The new keyword and at the same time the new communication platform is called "MEGGA" and is the positive content bracket for the year 2021. All current topics will be played via this platform.
The full-funnel campaign developed by ViznerBorel together with GGA Maur, with various on- and offline measures, addresses the target groups in multiple layers along the entire customer journey. As a central content element, a customer newspaper, physically distributed to households, as well as a landing page, conveys much about the GGA Maur cooperative's commitment to the region. The appearance is rounded off with an OOH campaign as well as a social media and display campaign.
In this way, GGA Maur aims to consolidate its brand image as a competent regional provider with a top infrastructure, while at the same time further expanding brand awareness in the core area around Lake Greifen and the surrounding communities.
Responsible at GGA Maur: Christian Bommer (Head of Marketing & Sales); Marina Birrer (Project Manager Marketing Communication), Michèle Hersperger (Project Manager Online Marketing), Danielle Reichmuth (Project Manager Marketing & Branding). Responsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Markus Binggeli (strategy, consulting); Seraina Meier (art direction), Tanea Kapor (graphics); Jürg Waeber (text). Photographer: Geri Krischker. Open up (proofreading): Angelica Filippi (Consultant); Print newspaper: Schellenberg Printing.
