ViznerBorel stages the series "Neus vo Burckhardts" for Grosspeter
The name Grosspeter is known to everyone in northwestern Switzerland. This long-established Basel-based auto repair shop is the leading Volkswagen and VW Commercial Vehicles partner, with five locations in and around Basel. To refresh the image of this traditional brand and promote Volkswagen’s new products and services in the region, ViznerBorel created a campaign.
In this long-term campaign, Grosspeter is relying on two "fresh" advertising ambassadors from the region - namely from the heart of Basel's Daig. ViznerBorel's concept of short radio plays and short films is based on the legendary "Spalenberg 77a" broadcasts for Radio Basel.
The protagonists of the campaign are the Burckhardts, an elderly couple from the proverbial "Basler Daig". They are among the better-off. Nevertheless, the fat years are over. Even the Burckhardts - with ckdt - have to keep an eye on expenses here and there. Despite her status, Mrs. Anne-Marie Burckhardt seems to have her pedicured feet a little closer to the ground than her husband Ferdinand Burckhardt.
Of course, cars and mobility are always a topic of conversation in the lives of the two pensioners. This results in an endless number of entertaining stories from the Daig - summarized in the series "Neus vo Burckhardts".
Burckhardts are played by theater greats
Two well-known theater stars have been cast in the leading roles of the Burckhardts: Basel actors Hedy Kaufmann and Peter Richner play Anne-Marie and Ferdinand Burckhardt. So far, the first season of six radio play episodes has been realized. Further radio play seasons are planned, as well as short films at a later date. The episodes of the first season can be heard on Radio Basilisk in northwestern Switzerland and online from May 11.
Responsible at Grosspeter: Marcel Schaffner (CEO); Bruno Ueltschi (Head of Marketing). Responsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Markus Binggeli (strategy, consulting); Jürg Waeber (concept and text). Responsible at Tonton Tonstudio: Roman Huber (producer, composition), Felix Hohl (casting).
