Vaudoise Tennis Campaign Featuring Franz & René on SRF
In its new TV sponsorship campaign, Vaudoise Insurance doesn't feature tennis stars, but rather the people behind the scenes—fathers, coaches, and ball kids. Created by Franz&René, the six commercials will air during tennis broadcasts on SRF.
Vaudoise Tennis Campaign Puts the Unsung Heroes in the Spotlight
As part of its TV sponsorship campaign, Vaudoise Insurance is launching a new series of commercials on SRF—developed by the agency Franz&René. The Vaudoise Tennis campaign deliberately does not focus on the tennis stars, but rather on the people working behind the scenes to make the sport possible in the first place: a father in the stands, a coach on the sidelines, or a ball girl in action.
The six 10-second spots will be aired as intro, outro, and reminder spots during broadcasts of national and international tennis tournaments on SRF channels. They use humor and the brand’s signature tone, building on Vaudoise’s brand campaign that has been running since last year.
Cooperative Commitment to Young Tennis Players
The campaign is driven by a clear mission: As a cooperative insurance company, Vaudoise is actively committed to supporting young Swiss tennis players and, according to the company, makes a concrete contribution to promoting tennis in Switzerland. The commercials are intended to highlight this positioning while simultaneously sharpening Vaudoise’s brand profile as a cooperative.
The six commercials are divided into three pairs, each portraying a character from the circle of a talented tennis player: a father («Dad – Arrival» and «Dad – Superfan»), a coach («Coach – Warm-up» and «Coach – Distraction»), and a ball kid («Ballkid – Aiming» and «Ballkid – Sprint»). Each character exemplifies the dedication that supports young athletes—a commitment that Vaudoise, as a cooperative, shares in line with its own values.
Franz&René is responsible for the concept behind the Vaudoise tennis campaign
The commercials were conceived by Franz&René. Christopher Novak of Shining Film handled production, and Eric van den Hoonaard directed. The commercials are available on YouTube.
For more information about Vaudoise Insurance, visit https://www.vaudoise.ch available.
Responsible at Vaudoise Insurance: Véronique Oliveira (Head of Communications & Branding), Marine Lintanf (Head of Brand Communication), Lâl Razlikli (Brand Communication Manager), Marc Bertoli (Head of Brand Design). Responsible at Franz&René: Valérie Pecalvel (Strategic Director), Luciano Gerber (Client Service Director), Vincent Eichenberger (Senior Consultant & Digital), Samy Gatto (Art Director), Yannic Sommer (Senior Motion & Graphic Designer). Production: Christopher Novak (Senior Producer, Shining Film). Directed by: Eric van den Hoonaard.
