Unique piece turns apple juice advertising on its head
The «Apple juice is fabulous» campaign launched 14 years ago has been enriched by another commercial. Once again, Unikat from Küsnacht is responsible for the creation.
Swiss apple juice advertising is supported by various Swiss cideries and fruit processors. For years, they have successfully stood up to the global soft drink producers, as Swiss apple juice consumption per capita is one of the highest in the world. Swiss apple juice is a natural product and should be perceived as such. Thus, the latest film from the campaign of the creative agency Unikat is set in an idyllic high-trunk plantation. In keeping with the positioning as a family drink, the protagonist is a child who amazingly stages the claim "Apple juice is fabulous". This cult claim was successfully reactivated by Unikat 14 years ago, and there seem to be no limits to the possibilities of implementation.
Responsible at the Swiss Fruit Association SOV: Bernadette Galliker (Head of Marketing/Communications). Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (Creative Direction) Claudia Imholz, Arlene Berchtold (Consulting). Film production: WirzFraefelPaal Productions, Zurich, Director: Adrian Wisard, Production: Stefan Fraefel, Gabi Benz, Camera: Felix von Muralt, Editing: Nina Sörés, Sound Studio: Jingle Jungle.
