Unicef testament campaign: Kurt Aeschbacher becomes a bridge builder for children
What do you leave to whom when you are gone? Unicef ambassador Kurt Aeschbacher explores this question in the current campaign.
The welfare of disadvantaged children has been a concern of presenter Kurt Aeschbacher since 2004, when he was appointed ambassador for Unicef Switzerland and Lichtenstein. But his heart beats for girls and boys in need not only now, but also when it stops beating. The United Nations Children's Fund is taking a new approach with a fundraising campaign that focuses on donations via a legacy in a will.
A guide has been developed for this purpose, which is available free of charge online at Unicef.ch/testament can be ordered. The topic is vividly presented in the book. Kurt Aeschbacher shares his thoughts via print advertisements and in a video that is shown both online and in selected cinemas. The concept was developed by Unicef's in-house agency and implemented together with external partners. Care was taken to ensure that the productions were as lean as possible without compromising on quality.
Creation and consulting: Unicef Inhouse Agency. Photo: Mirjam Kluka @VisualEyes Artists. Assistance: Elias Gmünder. Grooming: Lena Fleischer. DTP: Marjeta Morinc. Direction, production, voice recording, post production: Benedikt Schnermann. Steadicam: Raphael Werner. Audiomix: Tom Wenger, recording studios Z. Colorist: Jürgen Kupka, Our Colors.
