Umcka-what? Silverspot produces radio spot for Schwabe Pharma
The cold season is still to come: To promote Schwabe Pharma’s Umckaloabo product, the production company Silverspot has launched a radio campaign.
"Implementing the spot within the shortest possible time was really a whole team effort. And working with Schwabe Pharma means professionalism at the highest level every time," says Silverspot Managing Director Remo Civatti.
Umckaloabo contains an extract from the root of the Cape perlagonia. The novelty that the popular cough syrup is now also available as a syrup for children was the focus of the radio campaign.
Silverspot's work should always be as close as possible to the customer and oriented to their wishes and ideas. "Thus, the text for the spot was suggested and successfully implemented by the product manager Karin Bachnagel," explains Silverspot CD Nicolas Vonlanthen.
The spot has been running on all major radio stations in German-speaking Switzerland since Tuesday. The radio spot was booked via Media Pro.
